When marketing a product, understand your audience. Blend in some social media. Sounds simple enough, right? But when you’re dropping $5 million on a 30-second Super Bowl ad — which Experian points out is the going rate this year — that simple strategy becomes a tad more important. “Because this is one of the most sought-after advertising […] [Read More]

Pearl Technology Holdings announced Wednesday that it integrated its ShowroomXpress platform with RouteOne to offer consumers a streamlined online and in-store retail experience. ShowroomXpress now gives dealers the tools to contract customers on mobile devices and websites through RouteOne’s online credit application and eContracting platform. The newly integrated technologies allow consumers to complete a purchase online, […] [Read More]

Fifty percent of millennials plan to own each of their vehicles for less than five years, according to Autolist.com, and rather than investing in rental cars, millennials are buying cars — and they’re buying more used than new, says Crowdtap. The two recent studies examined millennial vehicle purchasing and driving trends. Cost and environmental efficiency […] [Read More]

Car sales in December closed exceptionally strong because there was likely a pull forward effect, especially given a number of attractive incentives offered across the industry. January may be suffering a bit of a hangover after the impressive deals seen at the end of last year, according to, Alec Gutierrez, senior analyst for Kelley Blue […] [Read More]

The team at online vehicle sales platform Shift sifted through reports about how various models stack up using 10 different characteristics such as depreciation, fuel efficiency, safety and spaciousness to determine what site officials said are the top 10 best used cars for 2017. “Even though there were many ways we could have sliced this, […] [Read More]

American Recovery Service (ARS) was recently awarded the Employer Support of the Guard and Reserve (ESGR) Patriot Award for the company’s backing of employees serving in the National Guard and Reserve. ARS employee Christina Prado serves in the U.S. Army Reserves A Company 328th and submitted ARS as a nominee for the award. Prado was […] [Read More]

On Tuesday, Black Book released its latest insights white paper titled, “Data Analytics: Critical for Driving Today’s Automotive Decisions.” Officials highlighted the paper offers an in-depth look at the role data analytics are now playing for automotive professionals and how they can be used to make more profitable business decisions. Ever since the recession, Black […] [Read More]

Cox Automotive presented Ford’s Linda Silverstein with its 12th annual Barbara Cox Automotive Woman of the Year Award during a breakfast at the NADA Convention on Saturday. The remarketing and rental operations general manager was recognized for her business leadership, community advocacy and commitment to advancing the automotive industry. “Linda is exactly the type of […] [Read More]

Experian recently announced it has appointed John DeMarco as senior vice president of automotive sales. “Our automotive sales division has a long history of providing exceptional client service while delivering the analytics-based products and services they need to be successful,” said Experian Automotive president John Gray. “John’s demonstrated leadership and proven track record of client-based […] [Read More]

Cox Automotive insisted 2016 brought good news for almost every segment of the industry. Analysts pointed out that highlights included accelerating used-vehicle sales, a record-high 17.5 million new-vehicle sales and a growing number of services and support products that are dramatically improving the efficiency of the automotive marketplace — from retail to remarketing.   These trends […] [Read More]