Numerous luxury nameplates are gaining traction with Web-surfing car shoppers as these dealers hone in on Internet leads and improve response time, according to the 2012 Pied Piper Prospect Satisfaction Index (PSI). Per the results of the  Internet Lead Effectiveness study which measures auto dealerships responsiveness to customer inquiries received over the internet, Lexus Infiniti […] [Read More]

Toyota Motor Sales U.S.A. and Saatchi & Saatchi LA just revealed their new marketing campaign for the Prius c. And it hones in and targets first-time car buyers. With the title “The Game of Life with Prius c”, the campaign was created to demonstrate key vehicle attributes in "a fun and approachable way that aims […] [Read More]

Just over a year ago, chaos reined in Japan as suppliers took on flood waters and OEMs scrambled to cover their supply chains. A nuclear facility stood in possible meltdown mode, and more than 15,000 individuals were declared dead or missing. With the massive earthquake and tsunami crippling a corner of the country on March […] [Read More]

Hertz Global Holdings revealed late last week that its equipment rental subsidiary acquired Arpielle Equipment Co., a leading metropolitan New York City-based operation that’s focused primarily on business to the construction and industrial markets. Hertz estimated the metropolitan New York City equipment rental market exceeds $1.3 billion. The company anticipated Arpielle will generate incremental revenues […] [Read More]

Renovo Services recently recapped how the company successfully implemented its business continuity plan as severe storms ripped through the Midwest and Southeast on March 4. Renovo chief operating officer Wes Goebel emphasized, “The recent storms in the southeastern United States provided a very real reminder of the importance of system and process redundancy in a […] [Read More]

Carfax announced the five winners late last week of its Carfax Chalenge, a trivia contest which tested dealers’ knowledge of the company and the auto industry. The challenge was held during this year’s National Automobile Dealers Association & American Truck Dealers Convention and Expo. The overall winner and recipient of the $2,012 prize is Jamie […] [Read More]

In the latest aftermath of tornadoes wielding a destructive path through the Southeastern and Midwestern U.S., the auto industry is yet again chipping in for the relief effort. Late last week — mere days before the one-year anniversary of Japanese tsunami, which had an overwhelming and historic impact on the global car business — Toyota […] [Read More]

The National Automobile Dealers Association and American Truck Dealers revealed a new report that questions a recent conclusion from the Environmental Protection Agency. The organization’s report delved into the EPA’s cost analysis of emissions control requirements for model year 2004–2010 commercial trucks. [Read More]

The 2012 Auto Remarketing Canada conference presented by CarProof has announced two new sessions featuring F&I experts that will share insight with dealers at next month’s event. Among the bevy of F&I experts joining this year’s lineup include Manheim Financial Services Canada regional director Roy Vandermeer, Automotive Finance Corp. director of business development Neill Waters […] [Read More]

Mazda Canada unveiled its 2012 Dealer of Distinction awards earlier this week, where dealers across five regions were spotlighted for operational excellence. Evaluations for each of Mazda Canada dealerships are done through examining quantifiable data throughout every aspect of a dealership, including sales, parts, service, administration, facilities and customer satisfaction. [Read More]