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Analysis
TrueCar: Women More Practical in Car-Buying Than Male Counterparts
Friday, Apr. 8, 2011, 05:58 AM
Auto Remarketing Staff
Apparently, Men Are from Mars, Women Are from Venus might not just be the title of the famous book by John Gray about the relationships between men and women. The phrase could actually be apt to describe gender differences when it comes to car-buying behavior. In fact, TrueCar.com analyzed more than 8 million vehicle purchases […] [Read More]
Chrysler Launches Credit Card Program & New Round of Incentives
Friday, Apr. 8, 2011, 05:57 AM
Auto Remarketing Staff
In what may help stimulate additional sales at its stores, Chrysler rolled out a new co-branded auto credit card program this week that rewards consumers for making purchases at the automaker’s dealerships as well as for assorted everyday and travel purchases. Chrysler teamed with MasterCard and First National Bank of Omaha to debut the Chrysler […] [Read More]
Ford Renews Swap Your Ride Program
Thursday, Apr. 7, 2011, 05:57 AM
Auto Remarketing Staff
Ford is resuming a popular advertising campaign designed to capture conquest sales “head-on” by offering owners of competitors’ vehicles the chance to drive Ford models for a week. The “Swap Your Ride” campaign — which began airing in 2007 — kicked off its latest edition Wednesday with a set of commercials that share the experiences of […] [Read More]
Consumer Reports Evaluates Small Sedans
Thursday, Apr. 7, 2011, 05:56 AM
Auto Remarketing Staff
Consumer Reports tested four small sedans for its recently released May issue and found one of these models, in particular, to be rather disappointing. Included in the group were the Volkswagen Jetta, two versions of the new Chevrolet Cruze and the Hyundai Elantra. Of this group, only the Elantra earned a recommendation from Consumer Reports, […] [Read More]
N.C. Dealers Support Flight of Honor for WWII Veterans
Thursday, Apr. 7, 2011, 05:54 AM
Auto Remarketing Staff
Over the next several weeks, about 300 World War II veterans from North Carolina will travel to the nation’s capital — many for the first time — to see the national monument that honors them for their U.S. military service. [Read More]
NIADA Unveils New Insurance Package for Dealers
Wednesday, Apr. 6, 2011, 03:40 PM
Auto Remarketing Staff
The National Independent Automobile Dealers Association and the Edward E. Hall and Co. property and casualty insurance brokerage have teamed up for a new insurance program for NIADA members that officials say will offer the comprehensive coverage dealerships need. According to officials, the areas in which the NIADA Independent Auto Dealer Insurance Program will provide […] [Read More]
CNW: Used Sales Surge
Wednesday, Apr. 6, 2011, 05:59 AM
Auto Remarketing Staff
Used-vehicle sales surged over 38 percent sequentially in March and climbed more than 4 percent on a year-over-year basis, according to CNW Research, which said Monday that passenger cars, in particular, grabbed a greater share of the used market during the month. Specifically, used sales totaled just fewer than 2.5 million units for the month, […] [Read More]
AAA: Increased Depreciation Costs Help Push Driving Costs to More Than 3-Percent Rise
Wednesday, Apr. 6, 2011, 05:57 AM
Auto Remarketing Staff
The cost to drive a sedan each year is more than 3 percent higher than it was a year ago, according to AAA, which said that depreciation expenses, in particular, have jumped almost 5 percent year-over-year and remain the heftiest expense for drivers. Specifically, AAA’s “Your Driving Costs” study — which was released Tuesday — indicated […] [Read More]
Edmunds.com Spots Growth in Hybrid, EV Sales
Wednesday, Apr. 6, 2011, 05:56 AM
Auto Remarketing Staff
According to Edmunds.com, sales of new hybrid and electric cars climbed by a significant amount in the first quarter when compared to traditional vehicle sales. More specifically, the company discovered hybrids and electric car sales soared 37 percent in the first quarter of 2011. The growth outpaced sales of traditional gas-powered cars and trucks whose […] [Read More]
TrueCar Gains Equity Investment to Help Expand Reach
Wednesday, Apr. 6, 2011, 05:56 AM
Auto Remarketing Staff
TrueCar said Tuesday that it will gain a “significant” equity investment from direct marketing company Guthy-Renker, and officials said the broad partnership can help TrueCar expand its visibility beyond the Web via TV, print and radio advertising channels as well as other mediums. Dealers coming aboard the TrueCar certified network will be able to tap […] [Read More]
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