Much of the national automotive conversation of late has involved automakers’ plans for electric vehicles, including the advertising lineup in store for Super Bowl LVI. But two separate announcements coming out of the Raleigh, N.C., area this week exemplify the boots-on-the-ground and diverse array of moving parts involved in making widespread EV adoption a reality. […] [Read More]

Vroom is back. Carvana is joining the fun. Automakers are going full throttle, so to speak, with electric vehicles. Super Bowl Sunday will have a lot of action beyond the field and much-anticipated halftime show. Lauren Donalson of PureCars joins the Auto Remarketing Podcast to talk about the automotive ad landscape for Super Bowl XLI, […] [Read More]

The kickoff to Super Bowl LVI is right around the corner, and automotive marketers have been laser-focused on this year’s game, clamoring for any remaining commercial time knowing that NBC has virtually sold out all spots. Even back in July, NBC announced that the Feb. 13 game had already sold out 85% of the ad slots. […] [Read More]

In the latest episode of the Auto Remarketing Podcast, Vroom chief marketing officer Peter Scherr joins the show to talk about the online used-car retailer's upcoming return to the Super Bowl. We discuss the theme of the new ad for the Big Game, Vroom's focus on acquiring consumer cars and more. In its upcoming ad , Vroom will […] [Read More]

If 2022 is the year where the used-car market returns to a stable condition, one of the “first responders” in solving the inventory challenge will be repossession volume. That’s according to the 2022 Kontos Outlook from KAR Global chief economist Tom Kontos, who broke out the crystal ball and forecasted what he sees in store […] [Read More]

The supply of used cars on dealer lot appears to be making some progress, according to the latest CarGurus Vehicle Availability Index & Insights report. The CarGurus Used Vehicle Availability Index for January shows a 3.9% uptick in used-car inventory at dealerships compared to December. Meantime, the year-over-year gap has slowed to 0.8%. “The recovery […] [Read More]

Turns out, the online used-car market will have an even larger presence during the Super Bowl than it did a year ago. Carvana announced Wednesday it make its Super Bowl advertising debut on Feb. 13 with a 30-second spot featuring “an endearing ‘oversharer’” who talks about her experience buying from the online retailer with everyone […] [Read More]

Dealers looking to shore up their supply of used cars by purchasing from consumers may be in luck. Citing internal data from 2021, Cars.com says 41% of its in-market audience aims to sell their vehicle prior to making a purchase.   This means “new opportunities for dealers to … [Read More]

In this episode of the Auto Remarketing Podcast, Scott Painter and Georg Bauer return to the show to discuss their venture called Autonomy, which has launched an electric vehicle and zero-emissions vehicle subscription program, starting with the Tesla Model 3. Initially, the program will be available to consumers in California. The company plans to expand […] [Read More]

While multiple indicators are showing that consumer confidence is sagging to start 2022, at least one expert doesn’t see the trend as an unconquerable obstacle to vehicle sales. The Conference Board Consumer Confidence Index declined in January after an increase in December. The Present Situation Index — based on consumers’ assessment of current business and […] [Read More]