CarGurus launched the company’s inaugural mass-media awareness advertising campaign with two new television ads it debuted on Monday. Over the next 12 weeks, the company said 30-second commercials are scheduled to air on network and cable television in the cities of Nashville, Tenn., Austin, Texas and Denver, in addition to a national YouTube campaign ad. The three […] [Read More]

CarMax will open two new stores in the state of Washington — the used-car retailer’s first locations in the Puget Sound region — the company announced on Friday. One store will be in the city of Lynnwood at 202 Valley Avenue Northwest and the other will be located in in the city of Puyallup at […] [Read More]

Wyatt Johnson Automotive Group recently announced the acquisition of Crown Ford in Nashville, Tenn. With this purchase, Wyatt Johnson, based in Clarksville, Tenn., added to its list of brands in the group portfolio, which already included Buick, GMC, Hyundai, Kia, Subaru, Mazda, Toyota and Volkswagen. The dealer group highlighted Crown Ford, home of “Crown Charlie,” […] [Read More]

It’s likely not unique that a Volkswagen dealership would turn a 2015 model manufactured by its parent automaker. But for the stores that have one of the roughly 12,000 diesel units now cleared by regulators to be retailed, what will be unique about those deliveries is they will be recorded as a new-vehicle sale, not […] [Read More]

Multi-touch attribution provider Clarivoy recently announced the launch of an industry-wide study that will examine the current state and usage of attribution within the retail automotive industry to better understand which marketing investments most effectively lead to vehicle sales. “While multi-touch attribution has been a big ‘buzzword’ lately, we think there is still a long way for […] [Read More]

Fox Rent-A-Car announced on Thursday its final acquisition of JustShareIt, a cloud-based peer-to-peer car sharing platform specifically designed to allow users to rent or share cars directly from individual car owners. Over the past 12 months, Fox said it has worked alongside JustShareIt to integrate the mobile-friendly product with its platform so that Fox members […] [Read More]

Used-car sales this month could approach 3.64 million units, according to a forecast released Friday by ALG. That would be a 2.4-percent year-over-year increase. Including fleet, the firm is forecasting 1.59 million new-car sales, which would be a 0.2-percent hike from March 2016. Without fleet, new-car sales would be at 1.28 million (up 1.0 percent). […] [Read More]

Instead of financing a new purchase, online used-car retailer Vroom chief revenue officer Scott Chesrown says a pre-owned purchase is an answer to a consumer weary of investing in a new-car and due to the rate of depreciation after just a few years. “When you purchase a pre-owned vehicle, especially, high-quality pre-owned cars at great […] [Read More]

You have seconds to get a customer's attention online, and vehicle photos are often the first impressions of your dealership. You've spent hundreds on auction fees, transportation and reconditioning your vehicles. So why would you use below-average photos to represent your vehicle and expect to get a customer's attention out of the hundreds of other […] [Read More]

Stream Companies, a fully integrated advertising agency in business for more than 20 years, named Subi Ghosh as its new senior director of dealer strategy this week. Stream highlighted that Ghosh’s breadth of experience running successful eCommerce and sales departments at dealership groups and, more recently, building a small digital agency makes her a perfect […] [Read More]