Multi-touch attribution provider Clarivoy recently announced the launch of an industry-wide study that will examine the current state and usage of attribution within the retail automotive industry to better understand which marketing investments most effectively lead to vehicle sales. “While multi-touch attribution has been a big ‘buzzword’ lately, we think there is still a long way for […] [Read More]

Fox Rent-A-Car announced on Thursday its final acquisition of JustShareIt, a cloud-based peer-to-peer car sharing platform specifically designed to allow users to rent or share cars directly from individual car owners. Over the past 12 months, Fox said it has worked alongside JustShareIt to integrate the mobile-friendly product with its platform so that Fox members […] [Read More]

Used-car sales this month could approach 3.64 million units, according to a forecast released Friday by ALG. That would be a 2.4-percent year-over-year increase. Including fleet, the firm is forecasting 1.59 million new-car sales, which would be a 0.2-percent hike from March 2016. Without fleet, new-car sales would be at 1.28 million (up 1.0 percent). […] [Read More]

Instead of financing a new purchase, online used-car retailer Vroom chief revenue officer Scott Chesrown says a pre-owned purchase is an answer to a consumer weary of investing in a new-car and due to the rate of depreciation after just a few years. “When you purchase a pre-owned vehicle, especially, high-quality pre-owned cars at great […] [Read More]

You have seconds to get a customer's attention online, and vehicle photos are often the first impressions of your dealership. You've spent hundreds on auction fees, transportation and reconditioning your vehicles. So why would you use below-average photos to represent your vehicle and expect to get a customer's attention out of the hundreds of other […] [Read More]

Stream Companies, a fully integrated advertising agency in business for more than 20 years, named Subi Ghosh as its new senior director of dealer strategy this week. Stream highlighted that Ghosh’s breadth of experience running successful eCommerce and sales departments at dealership groups and, more recently, building a small digital agency makes her a perfect […] [Read More]

With 10 sales days left in the month to move certified metal, Autotrader editors released their list of the best certified pre-owned offers available in March. For potential buyers looking to head into spring with the purchase of a like-new vehicle, the site said this could be the right time for dealers to help their […] [Read More]

Podium, a platform that provides tools for businesses to build and manage their online reputation, revealed a new partnership with CDK on Friday. The collaboration with Podium will automate CDK's customer reviews process in more than 27,000 retail locations. “We’re excited to become a member of CDK’s Third Party Partner Program, and provide dealers with […] [Read More]

The National Automobile Dealers Association reminded members that those who participate in its Dealership Workforce Study by completing a questionnaire and submitting their payroll records will receive two complimentary reports. NADA officials recapped that the reports, titled “Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention,” is one of the industry’s top resources for helping dealers meet […] [Read More]

Last week, CDK Global announced the appointment Ron Frey as chief strategy officer and that CarStory, the automotive brand of big data company Vast, has been selected to join its partner program. CarStory Market Reports, which offer consumers real-time data directly on the vehicle details page (VDP), are now available to all CDK customers through […] [Read More]