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Retail
Kia Announces National CPO Manager
Tuesday, Dec. 4, 2012, 06:58 AM
Auto Remarketing Editor Joe Overby
Auto Remarketing learned Monday that Kia Motors America’s fleet and remarketing team now has a national manager of CPO. Coming over from KMA’s Western region to head up certified is Brad Beer. While in the Western region, Beer was regional sales manager. [Read More]
Industry Analysts Call New Lincoln Ad Campaign a ‘Step in the Right Direction’
Tuesday, Dec. 4, 2012, 06:56 AM
Sarah Rubenoff
Lincoln dipped deep into the history of the brand to come up with its latest advertising push, revealed Monday, and industry analysts lauded the move as a "step in the right direction" for the brand. The advertising campaign, which will hit print, television and digital mediums, is called, "Introducing the Lincoln Motor Company." Lincoln was […] [Read More]
GM Customer Service Rep Employs Creative Strategies; Connects Customers With Dealers
Monday, Dec. 3, 2012, 08:56 AM
Auto Remarketing Staff
As preparation for the new year heats up, so does competition, and dealers are working to ensure their customers stay loyal. One way to ensure this is through superior customer service. General Motors recently features one customer service representative in its “Faces of GM” blog who isn’t afraid to go the extra miles for buyers. […] [Read More]
Ford Hitting a Hybrid Stride
Monday, Dec. 3, 2012, 08:54 AM
Sarah Rubenoff
Late last week, prior to the month’s end, Ford was projecting November to be its best hybrid sales month ever. And as illustrated in the most recent Hot Car Report from Kbb.com, interest in at least one of the Blue Oval’s gas sippers is growing. For example, last week, shopping activity for the 2013 Ford […] [Read More]
Repeat Winner in Consumer Reports’ Owner-Satisfaction Survey
Friday, Nov. 30, 2012, 07:01 AM
Auto Remarketing Staff
Are your customers coming back into the dealership to purchase the same new vehicle again? Well, if your dealership is selling Chevrolet Volts, this may be the case. According to Consumer Reports annual Ownership Satisfaction survey, 92 percent of respondents who own the Volt said they would definitely buy it again. This score made the […] [Read More]
NADA Urges Dealers to Be Aware of FTC’s ‘Drip Pricing’ Warning
Friday, Nov. 30, 2012, 06:56 AM
Nick Zulovich
The National Automobile Dealers Association made the connection Thursday about how warnings issued from the Federal Trade Commission that are primarily targeted at the hotel industry can affect dealer group principals and store managers, too. The warning is connected with what the FTC calls “drip pricing.” The agency first conducted a special conference on the […] [Read More]
Payless Opens New Dealership in Sunshine State
Wednesday, Nov. 28, 2012, 06:57 AM
Auto Remarketing Staff
After revealing the opening of a new Louisiana store just last week, Payless Car Sales announced a new dealership in the Sunshine state is now open for business. Payless has opened a new store in Fort Myers, Fla. — the company’s second location in the state. Officials noted Payless Car Sales of Ft. Myers, located […] [Read More]
Wisconsin Auto Group Raises Funds for Cancer Research
Wednesday, Nov. 28, 2012, 06:55 AM
Auto Remarketing Staff
A grand opening celebration led to a community giveback for the Russ Darrow Group. As part of its recent grand opening celebration at Russ Darrow Nissan in Milwaukee, the group raised $5,600 to benefit the Breast Care Center at Froedtert & The Medical College of Wisconsin. The centers are home to a team of breast […] [Read More]
6 Million and Counting for Subaru of America
Wednesday, Nov. 28, 2012, 06:54 AM
Auto Remarketing Staff
While celebrating its 6 millionth vehicle, and five consecutive years of sales increases, Subaru of America already projected a timeline for when it might reach the next milestone. The company announced this week that it has sold its 6 millionth vehicle in the United States, a 2013 XV Crosstrek which was sold at Subaru of […] [Read More]
CNW Predicts ‘Roaring’ Used Sales Rebound for Both Franchised & Independent Dealers
Tuesday, Nov. 27, 2012, 06:59 AM
Nick Zulovich
CNW Research said Superstorm Sandy pulled about 250,000 used sales out of the market in October, but many of those buyers have come “roaring” back this month. Analysts project this month’s used sales figure to come in at 3.04 million, which would represent a 17.6-percent jump from November of last year. The prediction is coming […] [Read More]
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