Volkswagen of America revealed its new brand campaign and social media platform Monday. The “Why VW” campaign is designed to “capture and share the stories of Volkswagen owners and fans in a whole new way, as well as draw new consumers into the Volkswagen experience,” the company explained. [Read More]

With dealers having to get creative to find enough used vehicles these days, it’s becoming clear that many are turning to the service lane as a prime resource for these hard-to-find units. While there are often strategic intricacies involved, the concept, simply put, is this: a customer comes through the service lane with a vehicle […] [Read More]

Auto dealers in San Francisco have come together to form a new trade group, with the goal of using their economic powers for the good of their city. The new trade group, called the San Francisco Auto Jobs Alliance, aims to preserve the city’s automotive heritage, and promote job creation and economic growth, the group […] [Read More]

Luxury automakers Mercedes-Benz and Porsche are each celebrating new locations meant to serve Canadian customers. Mercedes-Benz officials gathered to break ground late last week on construction of Langley Mercedes-Benz, a $9.5 million retail facility in the Fraser Valley. The British Columbia dealership will be located on a 3.8-acre site at the corner of Glover Road […] [Read More]

Manheim has announced the selection of two new leaders within the company, hiring an industry veteran who most recently worked at Nissan, and promoting another from within. Named general manager of Manheim San Francisco Bay is Tina Novoa, while Jay Waterman has been named general manager of Manheim Albany. Both will assume their new roles […] [Read More]

The top four most-researched used models at NADAguides.com during August were the same for both this year and last year. Analysts indicated this group included two pickups and two midsize sedans with the Ford F-150 topping the August used search chart each time. Next on the list was the Chevrolet Silverado 1500, followed by the […] [Read More]

In the first half of 2012, it seems shoppers were in the market for midsize vehicles, with the Toyota Camry topping the list of best-selling new vehicles, according to Experian Automotive’s latest vehicle registration analysis. The used Camry was popular as well, selling approximately 394,000 units in the first half of the year. On the […] [Read More]

Auto Remarketing has learned that on Sept. 3, Kia Motors America officially transferred responsibilities for the automaker’s certified pre-owned program to its fleet and remarketing department. The program had been administered by KMA’s retail development department along with JM&A. Kia also told Auto Remarketing that as part of the transfer, Michelle Hurney is moving over […] [Read More]

Sonic Automotive announced this week that its vice chairman and chief financial officer notified the company that he intends to retire, effective at a yet-to-be-determined date. David Cosper said his retirement will come sometime during the first quarter of next year. The company said that it is initiating a formal search for a successor CFO.  […] [Read More]

Luxury models piqued the interest of used-vehicle shoppers at Kbb.com in August as Kelley Blue Book determined that half of the top 10 units generating the greatest spike in activity growth came from that segment. While the 2009 Chevrolet Suburban 2500 paced activity growth with a whopping 180.3-percent month-over-month increase, three of the next four […] [Read More]