Since both events strive to reach similar audiences, DrivingSales decided to expand the 2012 DrivingSales Executive Summit to include a joint keynote with J.D. Power and Associates Automotive Marketing Roundtable. The company also announced the dates and location for the events. The fourth annual DrivingSales Executive Summit will be held Oct. 21 through Oct. 23 […] [Read More]

Lexus has joined the fray of automotive companies advertising in what’s arguably the sports world’s biggest event, announcing Tuesday that it will roll out a Super Bowl commercial for the first time ever this year. The plan is for the luxury brand to showcase its 30-second spot during the first half of the game. Super […] [Read More]

With the Super Bowl coming to town, Central Indiana GMC Dealers have teamed up with the National Football League to give away 3,400 NFL Super Bowl XLVI Experience tickets. These participating dealers are handing out these tickets when potential buyers test-drive a new GMC vehicle before Sunday or while supplies last. Officials indicated that all […] [Read More]

General Motors announced Sunday that vice chairman and chief technology officer Tom Stephens is retiring on April 1 after 43 years with the automaker. The longtime executive has headed up product technology for GM since being named to his current role early last year. GM will appoint his replacement later. Stephens became vice chairman of global […] [Read More]

Only halfway through the first month of the year, the National Highway Traffic Safety Administration has detailed three recalls that encompass more than 530,000 vehicles from the Ford, Mercury and Mini brand. The largest of the recalls is connected with the oldest model. NHTSA indicated that Ford is recalling 244,530 Escapes from the 2001 and […] [Read More]

Todd Fites describes his hometown of Auburn, Ind., as being a “thriving small automotive town” some 90 years ago and the home of the Auburn Automobile Co. that produced such classics as the Cord. This car-town and Hoosier-state native told Auto Remarketing that he had always been interested in large companies, particularly automakers, so it’s […] [Read More]

As Chevrolet celebrates six decades of its most iconic sports car, the 2013 Corvette 427 Convertible Collector Edition made its debut on Thursday, in addition to a 60th Anniversary Package that Chevy will offer on all 2013 model-year Corvettes. Chevy dealers will receive these models in early summer. Meanwhile, the company will unveil both the […] [Read More]

The Federal Reserve’s first Beige Book of 2012 described an upbeat atmosphere in most the 12 districts as sales of new vehicles continued to pick up as last year closed. Among the most favorable reports, federal officials highlighted that Atlanta saw the pace of sales in November and December as “the strongest in over two years. Furthermore, […] [Read More]

Volvo Cars of North America has tapped a new vice president of marketing and product planning to fill the spot formerly held by John Maloney, who became president and chief executive officer last month. Appointed to the position by Maloney is Tassos Panas, whose most recent post was as executive vice president of sales operations. […] [Read More]

Even though 2011 marked a dramatic downturn for off-lease volume — which is perhaps the most significant lifeflood for the certified pre-owned supply — some automakers are expecting that 2012 will present even more challenges for securing CPO inventory. So, in order to continue the momentum from a record year for certified sales in 2011, […] [Read More]