Mazda North American Operations has entered a preferred provider agreement with Maritz Dealer Solutions under which its U.S. dealers will be equipped with a Maritz program called Opportunity Max that is designed to boost digital marketing and lead management. Maritz will start off by working with about 100 Mazda dealers throughout five regions and aiding […] [Read More]

Gubagoo on Tuesday launched Inventory Control, a solution the company contends is the industry’s first technology that can provide a live feed of dealership vehicle inventory relevant to consumer interests directly into website chat. The company highlighted Inventory Control is geared to decrease chat response times and can put an “unprecedented” level of vehicle information […] [Read More]

ADP Dealer Services Inc.  announced it has reached an integration agreement with CenPOS Inc., as part of an effort to simplify and improve dealership billing and payment processes. CenPOS will be providing ADP Dealer Management System clients with a end-to-end payments solution called ADP ePayments. “CenPOS will provide ADP dealers with a multi-channel payment solution […] [Read More]

Dealers can edit the content of their websites anytime and track competitors, with the upcoming launch of a new dealer website platform announced Monday.  Developed with the latest technological innovations, Haystak Digital Marketing said its all-new platform will integrate with the company’s entire suite of digital marketing products and services. Haystak plans to debut the platform at the […] [Read More]

Automotive market intelligence firm Polk has named a new director of market reporting solutions, choosing a former employee and Experian executive for the job. Polk, which was recently acquired by IHS Automotive, announced the appointment of Jeffrey Anderson has to the role, saying he will lead the company’s Loyalty Solutions and Loyalty Management practice. The […] [Read More]

Immediately after announcing the move that Dealertrack Technologies’ top executive contends will leave the company “positioned to transform automotive retailing,” dealers evidently gave Mark O’Neil their approval of the acquisition of Dealer.com in a deal approaching $1 billion. During a conference call less than two hours after the company made the acquisition announcement public while […] [Read More]

Late Thursday afternoon, Dealertrack Technologies announced it has reached a deal to acquire Dealer.com. The companies entered a definitive agreement, under which Dealertrack would purchase the entire equity of Dealer.com for about 8.7 million shares of Dealertrack common stock and $620 million cash. The deal is subject to customary post-closing adjustments, the companies said, and […] [Read More]

vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency. Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift […] [Read More]

In what officials contend is a first by a major third-party automotive classified website, AutoTrader.com is launching a new feature that will alert vehicle shoppers via text or email when there are updates to saved vehicle listings or searches. Officials highlighted that when shoppers save a search or vehicle listing to their My AutoTrader account, […] [Read More]

While it might be that traditional advertising venues are where dealers go to reach consumers, here’s the interesting twist: digital is where consumers are trying to reach dealers. Hence, the biggest take-away from FordDirect’s latest Consumer Marketing Survey: dealers need to invest in digital. After all, that’s where the customers are, said FordDirect vice president […] [Read More]