As we covered in our last post, following the components of MARK in your listings creates maximum consumer relevance. The first element of this is “mission.” Mission lets the consumer know if your vehicle meets their needs. If a consumer is looking for a family vehicle, which vehicle attributes make it a great choice for […] [Read More]

Training dealers is nothing new to Ally Financial. That’s been a huge part of the near century-long history at the company founded as General Motors Acceptance Corp. in the 1900s. But the format in which Ally teaches dealers has evolved greatly, with the latest offering coming Monday. The company introduced the Performance Development Center, which […] [Read More]

When a customer leaves the showroom without buying, it’s the dealer’s job to find out why, and to re-engage him. A new product aims to help dealers do just that. CAR-ResearchXRM this week announced the launch of Showroom WatchDog, a service it says can help auto dealers sell their unsold customers.  Showroom WatchDog uses CAR-Research […] [Read More]

Autoshopper.com this week announced the release of a new and used inventory management tool that the company says can boost dealers’ social media efficiency. Rather than posting new and used vehicles to multiple social media sites, Autoshopper says its new Autopilot tool allows dealership personnel to post, network and communicate with social media customers eight […] [Read More]

Dealertrack Technologies released a couple pieces of news this week, announcing it is participating in the new Dealer Technology Assistance Program (DTAP) for General Motors (GM) dealers, while also revealing an upcoming webinar. As part of the GM DTAP — designed to support to certification of technology and services for use by GM and its […] [Read More]

Dealer.com and Jumpstart Automotive Group on Tuesday announced a new long-term partnership aimed at connecting dealerships with sought-after online auto shopping audiences.   The exclusive agreement leverages Dealer.com’s customer base of local-level automotive dealers (tier 3) and Jumpstart’s automotive audience to create targeted opportunities for dealers to access in-market car shoppers.   Terms of the […] [Read More]

Increasing your online footprint, welcoming shoppers to your dealership homepage, and enhancing vehicle listings are just a few ways dealers can use video footage today. But just how important is using video as a digital marketing tool to pre-owned dealerships? Shane Hambly, sales director at Canada-based e-dealer, says, “If you’re not already in the video […] [Read More]

“Facebook can’t be used for sales.”   “SEM and SEO are just black holes for advertising dollars.” “Social advertising isn’t profitable.” These are just a few of the arguments dealers are faced with as they try to enter the worlds of social media and search engines to advertise their vehicles. However, many experts and consultants […] [Read More]

Does marketing your service department online make sense? Is it profitable? These are some of the questions Paul Potratz tackles in this week’s “Think Tank Tuesday” video report. In this week’s offering, titled, “Do you have an SEM strategy for service?,” the chief operating officer and founder of Potratz Partners Advertising delves into why it […] [Read More]

Datalogix revealed today its new vice president of automotive client partnerships for DLX Auto. Tapped for the position is Stephen Dooley, who the company said "brings deep sales relationships with major automakers and dealers through past positions with OutdoorHub, Jumpstart Automotive Group, Newsweek Detroit, Geocities, and US News and World Report." [Read More]