Quorum Information Technologies Inc. reported this week it will be partnering with sales and desking software company EasyDeal. Quorum’s DMS XSELLERATOR will now feature two-way integration with EasyDeal. The two will be connected in that data feeds will keep EasyDeal up to date with XSELLERATOR customer and vehicle information, and deals desked in EasyDeal can […] [Read More]

From an inventory management dashboard on the remarketing side to a new pricing platform on the retail side, the industry has seen quite a few new tools and products launched this week. First, Auto Auction Services Corp.  revealed a new tool for AutoIMS users, the company’s inventory management platform. The new Dashboard for AutoIMS was […] [Read More]

NCM Associates and DrivingSales University revealed Tuesday a dealership training alliance in an effort to address the “need for Web-based training" in the areas of digital sales and marketing best practices. DrivingSales University is an on-demand, Web-based training platform “focused on teaching the latest Web strategies from a variety of top e-commerce experts,” the company […] [Read More]

Today, Dealer.com introduced MyCars to its website product family, a solution site executives described as a convenient feature at the top of a dealer website. The site highlighted that MyCars can make the vehicle shopping process more organized, more informative and more actionable for the shopper, and can provide the dealer with valuable insights that […] [Read More]

On Monday, Cars.com launched Cars360, what it’s calling an audience extension solution designed to help dealerships extend their reach and influence shoppers even after they have left the site.  As consumers spend more time online and longer periods of time in-market, site officials explained Cars360 is designed to keep a dealer’s brand top-of-mind throughout the […] [Read More]

With “ups” not arriving on the physical lot as much as they previously did, Paul Potratz recommended that dealers get a better handle on how many unique visitors come to the store’s website and how many are converted into leads. The chief operating officer and founder of Potratz Partners Advertising shared advice in an online […] [Read More]

Twitter recently unveiled the Lead Generation Card for businesses to promote their products' services. Marketing with ROI is about leads, and this new platform is solely focused on that premise. [Read More]

AutoTrader.com and Experian Automotive have entered a partnership that will allow dealers to include Experian’s AutoCheck vehicle history reports with their listings on AutoTrader.com. Here’s how it works. Starting in September, AutoCheck-subscribing dealers will have the option of including those reports on AutoTrader.com. [Read More]

For years now you’ve heard everywhere that you can’t measure Social Media ROI (return on investment). I’m not sure if it’s been an excuse to discount Social Media’s value or a fear of adapting to a new marketing model. Perhaps a little bit of both. Marketing Charts recently outlined on a new report by the Platt […] [Read More]

Dealership reviews on social media networks may be “playing the most important role in the dealership selection process,” according to the results of the Spring 2013 Automotive Social Media and Reputation Trend Study. The report from Digital Air Strike showed that there is a 43 percent probability that a consumer will search for a local […] [Read More]