Reynolds and Reynolds has purchased digital marketing company IMN, a firm that provides that provides branded newsletters and content for the auto industry and other vertical markets. With the acquisition, Reynolds now has the services of IMN as part of its digital marketing and ad services for the auto industry —  which gives Reynolds the chance […] [Read More]

More shoppers than ever visited AutoTrader.com from a smartphone in July, setting a new record in the company's history. On Monday, site executives reported that more than 2.1 million unique visitors interacted with AutoTrader.com from a smartphone during the month, a figure that represents a 60-percent increase year-over-year. AutoTrader.com's mobile properties include a robust mobile […] [Read More]

Professional, personalized price quotes in minutes — that’s the goal of a new dealer solution just announced by Digital Air Strike. Dubbed Response Logix Smart Quote 3.0, the new online quoting system can help auto dealers ensure that each potential customer receives a personalized price quote within minutes, the company said. Features of Smart Quote […] [Read More]

A new tool announced this week aims to unify the gap between offline and Web-based showrooms. Online sales software firm SaleMove has launched its Inbound Sales platform, which the company says will allow dealership sales consultants to communicate directly and instantly with online car shoppers using SaleMove live video chat and collaborative search features. At […] [Read More]

In an effort to enhance subscribing dealers' inventory listings, transportation company Montway has teamed up with Auction123. Now, through the new partnership, Auction123 customers have access to instant vehicle shipping quotes within their dealer’s inventory detail pages and eBay Motors listings. “Dealers marketing their vehicles via Auction123’s solutions can seamlessly integrate Montway's price quote calculator […] [Read More]

Dealertrack Technologies proposed a simple question on Tuesday, asking principals and managers how healthy their store website is. To gauge the status, the company launched a free Website Health Check Quiz while also giving dealers the chance to win an iPad Mini. “By taking the quiz, dealers will learn if their website is optimized to […] [Read More]

Vehicle transportation company MetroGistics has announced the hiring of a new director of technology, responsible for the continued expansion of the company’s technology infrastructure and more. Named to the position is Craig Clayton, who will also lead the design of new Web and mobile applications to support clients for the company, and lead innovations within […] [Read More]

While the standardization of multi-platform selling is a hot topic among auctions and consignors alike, there’s a new dealer-to-dealer platform that’s likely to turn some heads in the online wholesale selling environment, as well. Aiming to spur a similar change on the wholesale side that sites like AutoTrader.com and Cars.com did on the retail dealer-to-consumer […] [Read More]

While the auto industry is one of the world’s biggest advertisers, dealerships’ online advertising effectiveness dramatically lags most other industries. When digital marketing experts look at the automotive industry, they ask why dealerships are stuck in the 1990s. What makes our industry look so behind in online advertising? Dealers are stuck in the newspaper era. […] [Read More]

Increased connectivity for buyers is among the goals of the optimized IAA Buyer App for iPad, announced on Monday by Insurance Auto Auctions. The IAA Buyer App for the iPad will allow buyers increased connectivity and an easier interface, the company said, to create a more convenient and efficient buying experience. “IAA continues to invest […] [Read More]