As NADA 2014 geared up late last week, DMEautomotive announced the release of an eBook that focuses on the importance of mobile in today’s automotive industry. The new offering, The Big Picture Book of Mobile Marketing Strategy, is a follow up to their 2013 eBook, The Pocket Revolution: The Complete Guide to a Killer Mobile […] [Read More]

VinSolutions and Haystak Digital Marketing have partnered for an all-new dealer website solution. The two companies announced Thursday the full integration of the VinSolutions CRM suite of products and Haystak's digital marketing solutions in their all-new website platform. "Since VinSolutions acquired Haystak last year, we've been working diligently to combine our expertise and create best-in-class […] [Read More]

After a message surfaced on the CarWoo website informing visitors of the company’s shutdown, Auto Remarketing has confirmed with a TrueCar.com spokesperson that nine of 40 CarWoo employees are moving over to the TrueCar team, including CarWoo’s chief executive officer and co-founder. TrueCar is also considering the option of buying “select CarWoo assets out of […] [Read More]

Following a separate announcement on Wednesday in which Cobalt and Edmunds.com said they will be partnering to provide a window into online automotive shopping behavior, Edmunds also revealed a new way for dealers to connect with shoppers looking to lease a new car. Lease levels continue to rise, and now dealers have a new way […] [Read More]

Dominion Dealer Solutions’ reputation and social media platform is expanding to include new mobile and browser-based tools for dealers that will make it easier to keep all social media content organized and in one place. Prime Response now includes Prime Capture, a smartphone app used to source image and video content; as well as Primelet, […] [Read More]

DMEautomotive launched DMEautomotive Mobile Rewards, a mobile marketing platform that is designed to help dealerships push traffic to showrooms and service drives alike by leveraging what the company calls the “exploding” power of smartphone mobile wallets. Officials highlighted the program can enable dealer customers to receive special coupons and offers 24/7, all organized into their […] [Read More]

ADP Dealer Services this week announced the expansion of its service solution to make the service process quicker and more convenient for dealership employees and their customers. On Tuesday, the company released information on the enhancements to its automotive dealership technology, including the ADP ServiceEdge retail workflow tool. All are designed to save the customer […] [Read More]

Relevate, a data insight and management firm based in the D.C. area, has launched a new division specifically for the auto business. The company said Relevate Auto will provide auto marketers with data to aid them in marketing campaigns through all channels, including direct-mail, email, Web and social media. “You may have the best creative, […] [Read More]

DealerMatch said Tuesday it is launching new technology called MatchPro that can recommend dealer-to-dealer trading partners, and it will be demonstrating this new tool at the NADA Convention & Expo this weekend. “MatchPro takes DealerMatch’s massive inventory database – more than one million cars from more than 25,000 dealers – and makes it actionable,” said […] [Read More]

A “real-time battle plan” for dealers to boost sales and efficiency is the goal of the newest version of String Automotive’s Dealer Positioning System, announced Monday. String Automotive, an online marketing and analytics firm for auto dealers, says its DPS update allows dealers to check up to three months' worth of new- and used-vehicle sales […] [Read More]