Technology
DealerSocket Releases Advanced Data-Mining Tool
Monday, May. 6, 2013, 07:55 AM
Auto Remarketing Staff
In what the company calls a “highly anticipated” product release, DealerSocket has announced its new database-mining tool. The customer relationship management firm late last week noted the release of RevenueRadar, which uses DealerSocket technology. RevenueRadar features 11 queries called Radars, the company said, that continuously search the user’s database and send “Pings” when customers are […] [Read More]
Auction Export Launches New Web Tool for International Buyers
Friday, May. 3, 2013, 05:54 AM
Auto Remarketing Staff
Auction Export, an Internet company specializing in the purchase and export of vehicles from the United States and Canada to buyers around the world and a marketing alliance partner of Insurance Auto Auctions, rolled out a new Web tool on Thursday. Officials introduced GOLIVE, what they described as a unique Web tool that can enable […] [Read More]
FordDirect Offers New Chat Services with Aim to Boost Dealer Leads
Wednesday, May. 1, 2013, 05:56 AM
Auto Remarketing Staff
Converting Internet chat into sales leads for dealers is the object of a new tool introduced by FordDirect. The company on Tuesday announced LiveConnect Communication Service, an enhancement to its product offerings it said “enables dealers to better engage with consumers in real time through their websites.” A dealer-managed chat solution, LiveConnect tracks a car […] [Read More]
Dealertrack Technologies Adds New Member to Board of Directors
Wednesday, May. 1, 2013, 05:54 AM
Auto Remarketing Staff
This week, Dealertrack Technologies announced the election of Joe Payne to its board of directors, raising the size of the management group to nine members. “Joe Payne brings a wealth of experience to our Board, and we expect him to be a valuable asset to our team as we deliver the market leading suite of […] [Read More]
MBSi Capital Unveils Mobile Application to Manage Repo Assignments in the Field
Tuesday, Apr. 30, 2013, 03:42 PM
Auto Remarketing Staff
MBSi Capital, the developer of the Re-Pros and iRepo repossession software suites, rolled out what it’s calling the repossession industry’s first full-featured mobile application. The company highlighted the solution can enable repossession companies to manage and update assignments remotely in real time. Available for Android and iOS, the Repo Ninja mobile application can give recovery […] [Read More]
Potratz: The Secret to Your Online Marketing Strategy
Tuesday, Apr. 30, 2013, 03:36 PM
Auto Remarketing Staff
In a recent episode of his weekly online video commentaries about dealership advertising, Paul Potratz emphasized how understanding shoppers “can make a big difference in your bottom line.” The chief operating officer and founder of Potratz Partners Advertising explained how dealers need to consider their online advertising by viewing it through the lens of the […] [Read More]
Session About ‘Invisible Customers’ Among Highlights of CAR-Research XRM Boot Camp
Tuesday, Apr. 30, 2013, 05:55 AM
Auto Remarketing Staff
Structured as two days of intense training, CAR-Research XRM is hosting a wide array of workshops at its Automotive Boot Camp 2013. Keith Shetterly, director of business development and call center with CAR-Research XRM, will present a workshop at titled, “The Invisible Customer: Get Sales From the Buyers We Don’t See,” on May 15 at […] [Read More]
ADP to Open Digital Marketing Innovation Center in Downtown Detroit
Tuesday, Apr. 30, 2013, 05:54 AM
Auto Remarketing Staff
ADP Digital Marketing, a business unit of ADP Dealer Services, recently announced that it will open a digital marketing innovation center in downtown Detroit. Company officials indicated they will initially be hiring approximately 150 digital marketing professionals during the next few months. ADP highlighted the facility will house data scientists, digital advertising professionals, Web technologists […] [Read More]
DealerSocket Announces Two-Way Integration with Quorum
Monday, Apr. 29, 2013, 07:55 AM
Auto Remarketing Staff
A new partnership offers dealers a new way to complete and book sales, via a data management integration. Announced late last week, DealerSocket said it has partnered and integrated with Quorum Information Technologies to offer a complete, two-way integration with Quorum’s XSellerator Data Management System. Users of DealerSocket who utilize Quorum can now electronically push […] [Read More]
Miner: Are You Getting a Return on Your Online Investment?
Sunday, Apr. 28, 2013, 07:56 AM
Steve Miner
Online activity data is great for telling you how you are performing on third-party websites. But what about how those sites are performing for you? Are you actually getting a good return on that investment? What is your cost per VDP? Cost per lead? We are always concerned on whether the return is there on […] [Read More]
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