More companies and dealers are turning toward live web chat options to reach potential customers. As the second company last week to reveal it is partnering with dealer chat provider Contact At Once, PureCars said it aims to help "dealerships to engage shoppers by promoting a pre-owned vehicle's value over its price, which can result […] [Read More]

Dealer.com’s Alex Snyder uses the term “visibility” often when he describes what store managers want out of their online presence and how dealer approaches and processes have shifted since he first started as the Internet manager at his family’s dealership back in the mid-1990s. Now as the senior director of product design at Dealer.com, Snyder […] [Read More]

Edmunds.com is introducing a new tool at the NADA Convention & Expo that aims to help dealers close more sales. Today is the national rollout of Edmunds Price Promise, which offers car shoppers special upfront pricing from participating dealers.  Edmunds said the tool is designed to “convert more car shoppers into car buyers by delivering […] [Read More]

Special offers, branded video and deeper reputation exposure are the key elements of a new product by Cars.com, according to company officials. Cars.com on Friday afternoon announced the launch of PowerDrive, a new advertising product for franchised dealerships which builds on the BaseDrive product released by the company in May. Officials said PowerDrive is based […] [Read More]

Used inventory seems to be loosening up as 2013 gets underway, and many dealers now have the time to turn their focus towards marketing their quality, used vehicles, especially in the online space. In an effort to help this process along, Dominion Dealer Solutions revealed this week a new commenting tool for vehicle inventory which […] [Read More]

Results of a partnership by Dataium and HookLogic to reactivate older sales leads were released this week, and the companies say the numbers point to success. The partnership, which kicked off in fourth quarter 2012, combines Dataium’s contextual behavior analysis and HookLogic’s targeting incentives to reach shoppers considered inactive or no longer in the market […] [Read More]

Along with analysis of what commercial produced the biggest impact, Cars.com is looking to continue to leverage its spot shown during this past Sunday’s Super Bowl. In front of an audience of 108 million viewers, Cars.com debuted the first ad of its new campaign that has been asking the question, “why drama?” The site answered […] [Read More]

vAuto’s Genius Labs revealed Wednesday that is new AutoVisor toll will be integrated with a few of the industry’s top third-party sites and leading companies. The new tool, set to debut at the upcoming NADA Convention & Expo, now integrates with AutoTrader.com, KBB.com, Carfax and DealerRater. [Read More]

Many dealers are employing live chat with potential customers via the dealership website. A new partnership between Dealer.com and Contact At Once aims to expand that reach to the third-party sites often used by car shoppers. Dealer.com on Wednesday announced its partnership with Contact At Once, to offer greater visibility to its automotive customers into […] [Read More]

From logos to video clips, dealers have new advertising resources available to them via a just-launched Carfax site. This week, Carfax announced the launch of its new website designed to assist dealers, through their advertising, in building confidence with potential car buyers by leveraging the Carfax brand. The company said more than eight out of […] [Read More]