In-car satellite and streaming radio systems, such as SiriusXM and iTunes Radio are household names among shoppers these days, a trend OEMs are capitalizing on for advertising opportunities. Nissan revealed Monday it will become the exclusive automotive launch partner for Apple iTunes Radio. The company announced it has agreed on a first-year partnership commitment for […] [Read More]

Automotive Internet Media recently teamed up with Google’s Wildfire social platform to enhance its social media marketing package for the automotive industry. Automotive Internet Media’s team will continue to work with their clients to provide great online content and promotion, but will now leverage the Google Wildfire platform in hopes of achieving even greater results. […] [Read More]

Dealer solutions provider AutoSoft signed an agreement last week with Motive Retail to offer an innovative integration solution for AutoSoft customers. AutoSoft said it’s is the first dealer management system provider in the market to partner with Motive Retail’s dealer system integration solutions to create a unique platform for enhanced third-party integrations. Motive Retail uses […] [Read More]

Why does the human touch still matter in the remarketing business that’s becoming increasingly Web-based? This is just one of the questions Auto Remarketing tackles in its special section on Digital Trends, Tools and Strategies in the upcoming October 1-14 issue. [Read More]

Interactive 360 is wrapping up the next addition to its full-service product lineup with its socially based CRM system. The company is expecting to launch the beta version of DRIVE360 CRM this month to current clients with plans to roll it out to the entire industry at the 15th annual Digital Dealer Conference in Las […] [Read More]

Is interacting on social media really that much different than a face-to-face dialogue people might have? The experts at Potratz Partners Advertising don’t think so and explained why in their latest video of their online series, “Think Tank Tuesday.” Samantha Cunningham, vice president of account services at Potratz, began her recommendation by sharing an example […] [Read More]

In a move designed to help dealers efficiently tap into and buy wholesale vehicles from independent auctions, vAuto Genius Labs announced this morning the integration of its AuctionGenius tool with the AWG Simulcast Platform from Whann Technology Group. “This integration continues our efforts to provide dealers convenient access to a wider variety of wholesale vehicles […] [Read More]

At every digital marketing conference I attend, there are multiple presentations filled with dealers asking where online traffic is coming from. The truth is this information is readily available to you — if you know where to look. If Internet shoppers don’t look at your cars online, they are unlikely to come to your showroom […] [Read More]

Kelley Blue book announced on Monday that its KARPOWER Online tool now offers Experian Automotive's AutoCheck vehicle history reports, giving dealers another provider to aid them in marketing their inventory and increasing transparency. As noted by KBB, the KARPOWER Online sales tool is designed to help dealers value, manage and market vehicle inventory online. On the […] [Read More]

Automotive lead-generating firm HookLogic has earned a new title: Certified Provider. The news from the company came this week, as it announced its selection as the newest provider in the Dealer.com Certified Provider Program. Two HookLogic solutions will be made available to Dealer.com members via the Certified Provider Program. They are Web2Show, which helps convert […] [Read More]