Online activity data is great for telling you how you are performing on third-party websites. But what about how those sites are performing for you? Are you actually getting a good return on that investment? What is your cost per VDP? Cost per lead? We are always concerned on whether the return is there on […] [Read More]

Successful efforts to provide real-time service and data to a growing volume of customers have brought recognition to Digital Air Strike. The social media and digital marketing company this week announced it has been recognized as a leading technology user of Microsoft Corp.’s Windows Azure, and chosen as a case study for the platform. The […] [Read More]

Social media is a social construct, a relationship, which happens to take place in a public digital space. Many car dealers have begun to look to social media as a cost-effective way to get their messages in front of people who have already done business with them, or who might consider doing business with them. […] [Read More]

On Tuesday, AutoTrader.com kicked off the first in a series of Interactive Dealer Summits, an educational event designed specifically for dealers with content customized for each market in which it takes place. The first summit was held in Houston, with other events scheduled to take place from coast-to-coast throughout the year. The next is scheduled […] [Read More]

Revenue and retention solutions provider MPi has announced a new product it says can boost inspection accuracy, and generate more profits for dealerships through the service lane. MPi has released EDGE SmartTech, its new WorldClass Solution the company says can enhance technicians’ ability to inspect vehicles by minimizing the possibility of overlooking legitimately needed services. […] [Read More]

AuctionACCESS said this week that another finance company joined a growing list of industry partners that are now automating floor plan data transmission through the AuctionACCESS system. Floor plan availability from AutoUse now is available to AuctionACCESS subscribing auctions. Officials explained this data can enable auctions to show their dealers updated AutoUse credit availability before […] [Read More]

As automakers and federal agencies have reported recalls of millions of vehicles worldwide recently, GE Capital Fleet Services today announced what it’s calling a first-of-its-kind agreement with Carfax. The companies plan to develop real-time reporting for fleet managers detailing safety recalls not yet performed on vehicles within their fleets. The companies explained that currently recall […] [Read More]

Explaining new-vehicle features to customers just got easier for Ford dealers, thanks to a new “video snack” program by the OEM. On Monday, Ford announced this week’s launch of its Vehicle Orientation program at dealerships nationwide, offering customers access to an online library of “video snacks,” or short videos that explain how to use specific […] [Read More]

Overseeing the development and launch of new products for Cars.com is the company’s newly announced vice president of product. Cars.com on Monday revealed its appointment of Barbara Mousigian to the position. In the role, Mousigian will also be responsible for defining Cars.com’s product strategy, the company said, and will guide enhancements to its existing properties. […] [Read More]

A new product being deployed to hundreds of dealerships could help them increase profits by a quarter million dollars or more each year, its maker says, by assessing employee engagement. Strativity Group Inc. late last week announced the release of its Automotive IMCO Model for assessing automotive dealership employee engagement. The product is being deployed […] [Read More]