In today’s digital automotive landscape where so many advertising avenues are available, it’s important for dealers to be able pinpoint the most effective mediums and channels for their advertising dollars. This was one of the topics VinSolutions vice president and general manager Brian Skutta honed in on when talking with Auto Remarketing shortly after his […] [Read More]

Mobile technology is here to stay. Projections show that mobile Internet use will surpass traditional desktop use in 2014. More than 25 percent of Internet users in the U.S. already say they are “mobile-only” and rarely go online using a laptop or desktop computer. As mobile phones and tablets are being used more and more […] [Read More]

MaxTradeIn — a free consumer website that aims to help owners trade in or sell their used vehicles at trusted local dealers that want another inventory source — finalized a deal on Tuesday for $1.2 million in seed money led by Elevate Ventures and private investors. Officials highlighted that MaxTradeIn has experienced rapid growth since […] [Read More]

While highlighting the launch of the new Autobytel Dealer Insights Series, the site rattled off three tips to help dealers enhance their Internet sales operations. Autobytel began its dealer recommendations with these three examples: —Since today’s vehicle buyers are prone to considering many brands, Autobytel recommended that dealers communicate the significant benefits of their brand […] [Read More]

CAR-Research XRM has announced the in-house promotion of a new vice president of research. Named to the position is the company’s former director of business development and call center Keith Shetterly. In his new position, Shetterly will lead the research division, and work with the CAR-Research product development, marketing and sales organizations to ensure that […] [Read More]

It was announced Thursday that Penske Automotive Group dealers in the U.S. and Puerto Rico will continue to use the Reynolds ERA software suite as the companies have extended their agreement. Under the extended agreement, Reynolds and Reynolds will provide Penske dealers with its newest dealership software platform, ERA-IGNITE. Reynolds has provided the ERA system […] [Read More]

Quorum Information Technologies Inc. reported this week it will be partnering with sales and desking software company EasyDeal. Quorum’s DMS XSELLERATOR will now feature two-way integration with EasyDeal. The two will be connected in that data feeds will keep EasyDeal up to date with XSELLERATOR customer and vehicle information, and deals desked in EasyDeal can […] [Read More]

From an inventory management dashboard on the remarketing side to a new pricing platform on the retail side, the industry has seen quite a few new tools and products launched this week. First, Auto Auction Services Corp.  revealed a new tool for AutoIMS users, the company’s inventory management platform. The new Dashboard for AutoIMS was […] [Read More]

NCM Associates and DrivingSales University revealed Tuesday a dealership training alliance in an effort to address the “need for Web-based training" in the areas of digital sales and marketing best practices. DrivingSales University is an on-demand, Web-based training platform “focused on teaching the latest Web strategies from a variety of top e-commerce experts,” the company […] [Read More]

Today, Dealer.com introduced MyCars to its website product family, a solution site executives described as a convenient feature at the top of a dealer website. The site highlighted that MyCars can make the vehicle shopping process more organized, more informative and more actionable for the shopper, and can provide the dealer with valuable insights that […] [Read More]