DealerFire has announced the release of three new product features and enhancements to Ignite, its proprietary Content Management System, which are now available as standard offerings to the company’s dealership clients. Leif Richards, vice president of Web services at DealerFire, said, “Developing ways to improve usability and add value to our system is a priority […] [Read More]

Carfax has launched a free service that allows car owners to track service history and make vehicle maintenance easier. Through myCARFAX, car owners receive automatic service alerts and get critical information about open safety recalls reported for their car. Consumers can create a free myCARFAX account through a mobile app for iPhone and Android products […] [Read More]

Dealertrack Canada announced today it has completed Dealer System certification with General Motors of Canada. What does this mean for GM dealers? Now, GM of Canada dealers using Dealertrack’s DMS can transfer data directly with GM of Canada’s corporate systems, including the transmission of parts, warranty, financial and inventory information, the companies said. As a […] [Read More]

RoadDealer.com, an online platform that looks to help dealerships buy, sell and trade aged and wholesale vehicles between other stores, formed two new partnerships recently. RoadDealer.com is now the exclusive auction alternative partner for the Chicago Auto Trade Association and the Auto Dealers Association of Mega Milwaukee. Through its members-only website, RoadDealer.com’s database of inventory […] [Read More]

Along with offering a free webinar this week titled, “Your Top 5 Compliance Concerns for the Summer,” Dealertrack Technologies introduced TradeDriver, an online trade-in appraisal tool. The company highlighted that TradeDriver can enable dealers, OEMs and third-party portals to present customized vehicle trade-in appraisal offers directly to consumers on their websites. Officials believe this tool […] [Read More]

Sonic Automotive announced it has standardized its dealerships’ website chat solutions and chosen Contact at Once as its leading provider. The chat solution features dealer group management capabilities that the company contends helps “standardize chat processes, reporting and tracking; while enterprise-level application programming interfaces  allow information to seamlessly pass between the chat software and other […] [Read More]

We left off in the last post discussing why Gen X and Y car shoppers ultimately pull the trigger on a vehicle or dealership — and how you can make sure it’s your vehicle or dealership. The secret lies in the business model of one of the most recognizable brands in our world: Google. One […] [Read More]

Social media. It's everywhere!  If you run a business you can't avoid hearing about it – everyone and their brother wants to inform you that if you're not on Facebook/Twitter/Pinterest/ Plurk/ Klout/LinkedIn/  etc., you're missing out on a significant percentage of your market share!  So, you did it. You made your business page on Facebook. […] [Read More]

Ever wondered how your customers look for cars? In an effort to provide dealers with this information and more, Mudd Advertising announced the upcoming release of its new Survey for Mudd AdSuite tool. The new offering is a surveying app designed to help dealers “build a comprehensive customer profile,” the company said. “Through the use […] [Read More]

One of Auto Remarketing’s regular guest columnists, Patrick McMullen of MAXSystems, will be part of a free webinar that’s designed to help dealerships reach younger buyers who are nearly constantly on the Internet. McMullen pointed out that 85 percent of consumers under the age of 40 use the Internet in their vehicle-shopping efforts, according to […] [Read More]