Converting Internet chat into sales leads for dealers is the object of a new tool introduced by FordDirect. The company on Tuesday announced LiveConnect Communication Service, an enhancement to its product offerings it said “enables dealers to better engage with consumers in real time through their websites.” A dealer-managed chat solution, LiveConnect tracks a car […] [Read More]

This week, Dealertrack Technologies announced the election of Joe Payne to its board of directors, raising the size of the management group to nine members. “Joe Payne brings a wealth of experience to our Board, and we expect him to be a valuable asset to our team as we deliver the market leading suite of […] [Read More]

MBSi Capital, the developer of the Re-Pros and iRepo repossession software suites, rolled out what it’s calling the repossession industry’s first full-featured mobile application. The company highlighted the solution can enable repossession companies to manage and update assignments remotely in real time. Available for Android and iOS, the Repo Ninja mobile application can give recovery […] [Read More]

In a recent episode of his weekly online video commentaries about dealership advertising, Paul Potratz emphasized how understanding shoppers “can make a big difference in your bottom line.” The chief operating officer and founder of Potratz Partners Advertising explained how dealers need to consider their online advertising by viewing it through the lens of the […] [Read More]

Structured as two days of intense training, CAR-Research XRM is hosting a wide array of workshops at its Automotive Boot Camp 2013. Keith Shetterly, director of business development and call center with CAR-Research XRM, will present a workshop at titled, “The Invisible Customer: Get Sales From the Buyers We Don’t See,” on May 15 at […] [Read More]

ADP Digital Marketing, a business unit of ADP Dealer Services, recently announced that it will open a digital marketing innovation center in downtown Detroit. Company officials indicated they will initially be hiring approximately 150 digital marketing professionals during the next few months. ADP highlighted the facility will house data scientists, digital advertising professionals, Web technologists […] [Read More]

A new partnership offers dealers a new way to complete and book sales, via a data management integration. Announced late last week, DealerSocket said it has partnered and integrated with Quorum Information Technologies to offer a complete, two-way integration with Quorum’s XSellerator Data Management System. Users of DealerSocket who utilize Quorum can now electronically push […] [Read More]

Online activity data is great for telling you how you are performing on third-party websites. But what about how those sites are performing for you? Are you actually getting a good return on that investment? What is your cost per VDP? Cost per lead? We are always concerned on whether the return is there on […] [Read More]

Successful efforts to provide real-time service and data to a growing volume of customers have brought recognition to Digital Air Strike. The social media and digital marketing company this week announced it has been recognized as a leading technology user of Microsoft Corp.’s Windows Azure, and chosen as a case study for the platform. The […] [Read More]

Social media is a social construct, a relationship, which happens to take place in a public digital space. Many car dealers have begun to look to social media as a cost-effective way to get their messages in front of people who have already done business with them, or who might consider doing business with them. […] [Read More]