Dealers using Android devices may take note of the launch of VinSolutions’ mobile CRM application VinMobile for Android, announced this week, as a way to stay connected to customers. VinMobile for Android supports all of the same features that are supported by iPhone and iPad devices, the company said, and follows the January 2013 release […] [Read More]

Auto/Mate Dealership Systems, which offers dealership management system software, announced this week that it will take part in a new program aimed to assist auto retailers with the use of industry-related technology. The company will participate in General Motors’ new Dealership Technology Assistance Program, after Auto/Mate’s dealership management system and Customer/Mate both received certification from […] [Read More]

Increasing your online footprint, welcoming shoppers to your dealership homepage, and enhancing vehicle listings are just a few ways dealers can use video footage today. But just how important is using video as a digital marketing tool to pre-owned dealerships? Shane Hambly, sales director at e-dealer, says, “If you’re not already in the video game, […] [Read More]

A recent study from Google and Ipsos OTX MediaCT makes several bold predictions for mobile marketing this year, including: —One billion people will soon use mobile devices as their primary Internet access point. —One million small businesses globally will build a mobile website. —Smartphones will prove exceptional at driving new consumer behavior. —Tablets take their […] [Read More]

We covered the “M” in MARK, now it’s time for the “A”: affordability. Affordability is about demonstrating that your vehicle’s price is fair. Most car shoppers have a fear of getting ripped off, so providing evidence that your car is a great value at a fair price is crucial. Many dealers miss an easy way […] [Read More]

Dealers looking to shorten the process from initial ad view to auto sale have a new, unified tool at their disposal, as Dealer.com announces the enhancement of its family of digital advertising products. Offering new features, capabilities and services designed to work together, the tool is called the Unified Advertising Exchange (UAX). Dealer.com says the […] [Read More]

Technology meets marketing in a new joint venture announced this week by AutoAlert Inc. and The Ready Group. Boyd Warner, chief executive officer of AutoAlert, made the partnership announcement, noting a joint venture with Boston-based strategic automotive marketing agency The Ready Group LLC. The new entity is called DirectAlert LLC, which company officials said will […] [Read More]

Late last week, Chrysler Group revealed a group of dealers the company is honoring for their eco-friendly operations, in an effort to share some of the stores’ energy-efficient best practices across its dealer network. This is Chrysler’s second annual Dealer Enviromentally Councious Operations (ECO) program, which recognizes 30 Chrysler Group dealerships in the U.S. each […] [Read More]

Many dealers are familiar with Edmunds.com’s car appraisal tool that many customers use to check the value of their current vehicle on the site. But now, dealers can utilize the tool on their own websites. Edmunds revealed Monday that its True Market Value Trade-in Tool is now available for dealer websites and allows shoppers to […] [Read More]

New tools and tutorials aimed at building auto dealers’ efforts at online reputation management are part of a product launch by dealer review website DealerRater. On Monday, DealerRater introduced a Dealer Panel account management hub, which the company says will provide its Certified Dealer partners with immediate access to a full suite of tools included […] [Read More]