For years now you’ve heard everywhere that you can’t measure Social Media ROI (return on investment). I’m not sure if it’s been an excuse to discount Social Media’s value or a fear of adapting to a new marketing model. Perhaps a little bit of both. Marketing Charts recently outlined on a new report by the Platt […] [Read More]

Dealership reviews on social media networks may be “playing the most important role in the dealership selection process,” according to the results of the Spring 2013 Automotive Social Media and Reputation Trend Study. The report from Digital Air Strike showed that there is a 43 percent probability that a consumer will search for a local […] [Read More]

Following a nationwide executive search, TrueCar has announced its choice of chief technology officer, who will oversee the company’s expanding operations. Named to the role of CTO is Mike Dunn, who most recently served as CTO for Hearst Interactive Media. Dunn has also served as Corporate CTO for Time Warner; founding CTO for Dell Online; […] [Read More]

This week, BMW named one British Columbia store "The Most Sustainable BMW Dealership in the World." At this year’s BMW Sales Excellence Award Ceremony held at the BMW Museum in Munich, Germany, the title was given to Auto West BMW, located in Richmond, British Columbia. This award recognizes dealerships "who are paving a way for […] [Read More]

FordDirect revealed Tuesday the addition of two new tools for dealers, provided by Black Book Online. Now, on all DealerConnection websites, a trade-in appraisal tool and credit extimator will be available for consumer use. And any leads generated from the online appraisal and credit estimator forms will be sent directly to the dealer's lead management […] [Read More]

Mobile management of dealers’ work orders, invoices and inventory could get easier with a new tool released by Socket Mobile. The mobile productivity solution firm on Tuesday announced the availability of Apple-certified, laser-based versions of its Socket Bluetooth Cordless Hand Scanner, a wireless barcode scanner for smartphones and tablets. The company said the new scanners […] [Read More]

U.S. News & World Report expanded its relationship with TrueCar on Monday. Officials explained U.S. News is now incorporating ClearBook, TrueCar’s full-featured used-vehicle valuation tool, in various places on the U.S. News Best Cars website. TrueCar will be the exclusive provider of trade-in value and used-vehicle estimated market value data and pricing to 30 million […] [Read More]

Auto/Mate Dealership Systems announced today that its AMPS Dealership Management System now is fully integrated with Xtime ServiceCRM, a leading cloud-based customer retention management and scheduling platform for the automotive service industry. Officials highlighted that dealers using AMPS can now take advantage of seamless, bi-directional data exchange with Xtime ServiceCRM to improve customer relationships in […] [Read More]

Dealertrack Technologies chairman and chief executive officer Mark O’Neil emphasized that the more governmental regulations dealers face, the more valuable the company’s suite of solutions are. Along with highlighting store appeal for its inventory management system and more, O’Neil explained the lengths Dealertrack is going to create a tool dealers can depend on as more […] [Read More]

This week, as the company was about to hit its fourth anniversary, Dataium made several moves to boost personnel, company divisions and office locations within its operation as an aggregator of in-market automotive shopper behavior. Among the new personnel appointments, Dataium said Angie Sherrell joined the firm to develop its media services group and focus […] [Read More]