“Facebook can’t be used for sales.”   “SEM and SEO are just black holes for advertising dollars.” “Social advertising isn’t profitable.” These are just a few of the arguments dealers are faced with as they try to enter the worlds of social media and search engines to advertise their vehicles. However, many experts and consultants […] [Read More]

Does marketing your service department online make sense? Is it profitable? These are some of the questions Paul Potratz tackles in this week’s “Think Tank Tuesday” video report. In this week’s offering, titled, “Do you have an SEM strategy for service?,” the chief operating officer and founder of Potratz Partners Advertising delves into why it […] [Read More]

Datalogix revealed today its new vice president of automotive client partnerships for DLX Auto. Tapped for the position is Stephen Dooley, who the company said "brings deep sales relationships with major automakers and dealers through past positions with OutdoorHub, Jumpstart Automotive Group, Newsweek Detroit, Geocities, and US News and World Report." [Read More]

HookLogic announced on its blog late last week that it has been chosen to be the newest addition to the Chrysler Digital Program.   With this deal, Chrysler Digital will provide the company’s HookLogic Web2Show and HookLogic Lead2Show products to the entire Chrysler, Dodge, Jeep, Ram and Fiat dealer body. [Read More]

Creating vehicle description pages for online inventory is becoming harder and harder for dealers, as consumers are beginning to expect more detailed and interactive information. In light of this challenge, Chome Data Solutions announced late last week it has partnered with video technology company Flick Fusion to release PicMotion Videos. These new streaming videos combine […] [Read More]

Dominion Dealer Solutions this week announced a new vice president of customer services for Dominion DMS.  With a resume that includes stints at ADP and Reynolds & Reynolds, Susan Moll will now take the lead role in customer service and support for Dominion DMS, which offers both Dominion ACCESS and DominionDMX dealer management systems.  Moll […] [Read More]

Dealers now have another option when choosing where to list their inventory online. Adding to the ranks of sites which include AutoTrader.ca, Kijiji, and more, is AutoGo.ca. TC Media introduced the new site this week, which is designed for drivers who are looking for a new or used vehicle, anywhere across Canada Interestingly, the site […] [Read More]

In the last couple of articles, we talked about getting Gen X and Y consumers to pull the trigger — visiting your lot and buying a vehicle. In this chapter, we’ll delve a little deeper into the science of winning these consumers online. As we’ve already covered, the Internet has fundamentally altered the way younger […] [Read More]

AutoTraderClassics.com, an online marketplace for classic car enthusiasts, is offering consumers a new sweepstakes which gives participants the opportunity to win a "Dream Car Tour" and more. The site will be giving the winner a check for $5,000 and the Dream Car Tour, offered by Gotham Dream Cars. The company explained the tour includes a […] [Read More]

Video email services company Covideo revealed this week an update to its mobile app that will allow dealerships and other businesses connect to with customers through text messages in a new way. The update will allow Covideos to be sent as text messages, in addition to emails. Larry Dorfman, chairman and chief executive officer of […] [Read More]