Positioned as a tool dealers can use to leverage their presence on Facebook, Outsell — a digital marketing software-as-a-service company — on Thursday rolled out what it called a new custom audiences targeting service. The company explained the tool can allow Outsell’s customers with offline data to upload, match and create precisely tuned ad audiences […] [Read More]

Among new-vehicle buyers who use the Internet to research their purchase, a new study shows that one in five are using tablets and smartphones to find the information they need — and more than half of them do so at the dealership. The J.D. Power and Associates 2012 New Autoshopper Study, released this week, analyzes […] [Read More]

A new program by Automotive Internet Media is finding success with dealerships, exceeding the company’s expectations in its first month. AIM’s new CarClicks advertising program drives auto consumers shopping on independent automotive sites directly to the dealership’s website, the company said. “We’ve had an incredible start with the launch of our CarClicks program,” said Tony […] [Read More]

DealerTrack announced today it has acquired interactive marketing solutions company ClickMotive LP. DealerTrack officials contend the newest deal will add to the expand the capabilities the company acquired with its recent purchase of eCarlist. [Read More]

Two-year-old company AutoRef.com revealed today that it is launching its service to shoppers and dealers in Eastern Pennsylvania. The company noted that its site, which facilitates communication between dealers and shoppers in the market for a new ride, will be available to consumers in the Lehigh Valley, Greater Reading Area, Greater Lancaster Area and Greater […] [Read More]

The challenges of title procurement are being addressed via a new product offering from Insurance Auto Auctions. IAA this week announced its launch of a suite of full- and self-service, patent-pending title procurement tools, called IAA Title Management and Title Tracker. Developed in collaboration with insurance companies, IAA said its research has led to streamlined […] [Read More]

Auction Edge shared the news Wednesday with Auto Remarketing that the company has brought in a senior vice president of strategy and operations. New to the Auction Edge management team is Scott Heydon, whose background includes high-level positions at Starbucks. Heydon spent four years at McKinsey & Co. prior to his time at Starbucks, where […] [Read More]

The American International Automobile Dealers Association and ADESA will be partnering to offer dealers a free Webinar next month that aims to help foster understanding of the new AuctionTrac dealer app, which is available on Apple and Android devices.   The Webinar is scheduled for Oct. 8 at 11 a.m. EDT. “Join us … as […] [Read More]

Offering its take on what is most important to consumers in the car-buying process, AutoUSA Internet Sales Solutions revealed Monday the availability of a free white paper for dealers. The report, titled, "Pre-Qualified Payment Marketing: Converting Online Car Shoppers to Customers," gives an “overview of the current payment marketing options offered by dealers to their […] [Read More]

A new remarketing solution is meant to draw customers to dealer showrooms like a magnet. OnlineDrive announced its latest product late last week, called RemarketingMagnet, which the company says is designed to drive returning website visitors to a dealership’s physical showroom. Larry Bruce, OnlineDrive’s president and chief executive officer, explained: “RemarketingMagnet takes remarketing to the […] [Read More]