When a dealership has a vehicle that just won’t turn and has to go to auction, E-Drive Autos believes its online wholesale marketplace that allows consumers to participate can give a store manager another disposal option. E-Drive Autos highlighted its new program E-DRIVE is geared to push vehicles in front of a broader network of […] [Read More]

Edmunds.com turned its advertising efforts to consumers’ living rooms on Monday, as the site debuted a new television comerical to launch its “first ever cross-platform” ad campaign.  Viewers in Pittsburgh, Portland, Ore.,  Providence, R.I.; and Raleigh, N.C.,  could turn in to see the 30-second spot, which is part of the company’s “Ask the Car People” […] [Read More]

As the world of digital marketing continues to grow, dealers are being presented with a multitude of additional options to advertise and get their store’s name out to consumers. And with this expansion, the world of advertising and marketing firms is changing, as well. In fact, AutoTrader.com’s Jeff Perkins says ad firms all over the […] [Read More]

TrueCar confirmed to Auto Remarketing late Thursday afternoon that it has changed the three-year exclusive partnership it signed with Yahoo Autos last year. In a TrueCar/Yahoo statement, officials said TrueCar adjusted the deal between the two companies, making it a “non-exclusive, performance-based auto listings and content relationship.” [Read More]

Maybe General Motors still “likes” advertising on Facebook after all. An online report earlier this week said the domestic automaker might resume its ad campaign on the social media site after stating back in May that it would stop advertising on Facebook because the exposure has “little impact on consumers’ car purchases.” Two people familiar […] [Read More]

RedBumper this week announced an upgrade to its mobile app, with the integration of Carfax Vehicle History Reports. Subscribing dealers will now have the vehicle reports automatically added to their apps once they run a Carfax report through the RedBumper platform. The company says the tool will help dealers manage inventories and determine which cars […] [Read More]

Auto dealers know that e-commerce offers big opportunities for boosting performance and profitability, but some, arguably, aren’t quite on the road to reach that destination and are missing out on potential growth. That’s the premise behind a new NCM Associates program geared for those dealers looking to boost their Internet and e-commerce sales and savvy, with […] [Read More]

After rolling out its new Overdrive homepage advertising solution earlier this year, AutoTrader.com revealed some enhancements to the interactive tool it thinks will “increase exposure” of a dealer’s inventory online. The site has launched campaign-specific advertising solutions called “’Overdrive Dealer Solutions’ that complement OEM Overdrive advertising buys,” officials explained. [Read More]

Taking into account the needs and suggestions expressed by customers, Xcira’s OnLine Ringman has collaborated with Auto Auction of Montana and its online bidders to roll out an enhanced bidding screen for the product. Auto Auction of Montana IT manager Steve Gertsch said OnLine Ringman’s revamped bidding screen lets online customers take their time in […] [Read More]

CarSoup has something new on the menu for its subscribing dealers, with the announcement of an expanded partnership with Carfax. On Friday, CarSoup and Carfax reported that Carfax Vehicle History Reports are now integrated into the CarSoup iPad app. This offers free Carfax Vehicle History Reports from subscribing dealers to consumers who are shopping for […] [Read More]