Offering dealers a better understanding of consumers’ paths to auto purchase is the goal of a new automotive channel attribution reporting suite released late last week by Dataium. By taking advantage of its Dataium Cloud Intelligence platform, a system which collects behavior on more than 20 million auto shoppers each month, the company said it […] [Read More]

Marketing automation platform for dealers OneCommand revealed late last week that a series of enhancements to the company's offerings comes along with a new corporate identity. The company announced the rollout of a redesigned website, corporate logo and the introduction of new products and services. [Read More]

DrivingSales tapped a veteran executive who has been on its advisory board since 2009 to be its president and chief operating officer. On Thursday, the company revealed that former Dealer.com executive Kevin Root will take on these roles for DrivingSales, a rapidly growing business intelligence and performance improvement company on a mission to deliver insights […] [Read More]

Regions Bank has partnered with TrueCar Inc. in an effort to make vehicle shopping easier for its users. Regions Bank customers and non-customers can now research, shop for, finance and insure a new or used vehicle through the Regions Auto Center housed on the company’s website at regionsautocenter.com, the company explained. The new, free service […] [Read More]

Social media is here to stay, forever altering the way business is done, including within the auto industry. And rather than waiting for its customers to contact the company, at least one OEM is using social media to take the initiative and reach out.   General Motors recently reported on its Customer and Relationship Services Group […] [Read More]

Positioned as a tool dealers can use to leverage their presence on Facebook, Outsell — a digital marketing software-as-a-service company — on Thursday rolled out what it called a new custom audiences targeting service. The company explained the tool can allow Outsell’s customers with offline data to upload, match and create precisely tuned ad audiences […] [Read More]

Among new-vehicle buyers who use the Internet to research their purchase, a new study shows that one in five are using tablets and smartphones to find the information they need — and more than half of them do so at the dealership. The J.D. Power and Associates 2012 New Autoshopper Study, released this week, analyzes […] [Read More]

A new program by Automotive Internet Media is finding success with dealerships, exceeding the company’s expectations in its first month. AIM’s new CarClicks advertising program drives auto consumers shopping on independent automotive sites directly to the dealership’s website, the company said. “We’ve had an incredible start with the launch of our CarClicks program,” said Tony […] [Read More]

DealerTrack announced today it has acquired interactive marketing solutions company ClickMotive LP. DealerTrack officials contend the newest deal will add to the expand the capabilities the company acquired with its recent purchase of eCarlist. [Read More]

Two-year-old company AutoRef.com revealed today that it is launching its service to shoppers and dealers in Eastern Pennsylvania. The company noted that its site, which facilitates communication between dealers and shoppers in the market for a new ride, will be available to consumers in the Lehigh Valley, Greater Reading Area, Greater Lancaster Area and Greater […] [Read More]