autoTRADER.ca announced the finalists for its 2021 autoTRADER.ca Awards, stating that the finalists are models the jury would recommend to Canadians “without a doubt.”
The awards recognize vehicles for their value, innovation, performance, comfort, technology and ultimate desirability.
The awards named finalists in the different vehicle categories, but under family sedan, the finalists were the 2021 Honda Accord, 2021 Toyota Camry, 2021 Hyundai Sonata, 2021 Subaru Legacy, and 2021 Mazda6.
Many of the jury members sit on judging panels for the Automobile Journalists Association of Canada, the North American Car/Truck/Utility Vehicle of the Year and World Car/Truck/Utility Vehicle of the Year.
The jury will evaluate finalists against 12 specific criteria, including overall excellence, value, innovation, technology and features, user-friendliness, performance, engineering excellence, driver satisfaction, design, safety, quality, and efficiency. They are weighted according to the segment of the vehicle being awarded.
autoTRADER.ca says it approaches awards from the perspective of a car buyer.
It noted that its awards consider every new vehicle available on the market and capture an in-depth selection of vehicles available to Canadians in 2021.
To identify the 2021 award finalists, more than 20 expert automotive journalists evaluated and tested more than 350 vehicles, and then they voted for the top contenders in each category.
The autoTRADER.ca Awards will highlight vehicles from 22 categories this year. That includes three Best Overall picks starting Feb. 1.
“We are thrilled to announce the finalists for the 2021 autoTRADER.ca Awards,” autoTRADER.ca editor-in-chief Jodi Lai said in a news release.
Lai continued, “The awards are designed to help Canadians make confident and informed decisions when they look to buy their next vehicle. That’s why we take great pride in the comprehensive analysis that goes into selecting the best vehicles Canadians can trust.”
Following is the list of the top finalists in each category:
Cars
Subcompact Car
2021 Chevrolet Bolt
2021 Chevrolet Spark
2021 Kia Rio/Rio 5-Door
2021 Mini Cooper 3-Door/5-Door
2021 Nissan Versa
Compact Car
2021 Mazda3/3 Sport
2021 Toyota Corolla/Corolla Hatchback
2021 Honda Civic Sedan/Hatchback
2021 Hyundai Elantra
2021 Volkswagen Golf
Family Sedan
2021 Honda Accord
2021 Toyota Camry
2021 Hyundai Sonata
2021 Subaru Legacy
2021 Mazda6
Wagon
2021 Volvo V60/V60 Cross Country
2021 Mercedes C-Class Wagon
2021 Porsche Panamera Sport Turismo
2021 Mercedes E-Class Wagon
2021 Audi A6 Allroad/RS 6 Avant
Compact Luxury Car
2021 Genesis G70
2021 BMW 3 Series/4 Series
2021 Mercedes-Benz C-Class
2021 Audi A4
2021 Acura TLX
Large Luxury Car
2021 Mercedes-Benz S-Class
2021 Porsche Panamera
2021 BMW 5 Series
2021 Genesis G80
2021 Genesis G90
Performance Car Under $50,000
2021 Mazda MX-5
2021 Ford Mustang
2021 Hyundai Veloster N
2021 Honda Civic Si/Civic Type R
2021 Volkswagen Golf GTI
Performance Car Over $50,000
2021 Chevrolet Corvette
2021 Porsche 911
2021 Porsche 718 Boxster/Cayman
2021 Toyota GR Supra
2021 Mercedes-AMG GT
2021 Jaguar F-Type
SUVs & Minivans
Subcompact SUV
2021 Chevrolet Trailblazer
2021 Hyundai Kona
2021 Kia Seltos
2021 Mazda CX-30
2021 Subaru Crosstrek
2-Row SUV
2021 Honda CR-V
2021 Hyundai Santa Fe
2021 Mazda CX-5
2021 Subaru Outback
2021 Toyota RAV4
3-Row SUV
2021 Kia Telluride
2021 Hyundai Palisade
2021 Toyota Highlander
2021 Chevrolet Tahoe/GMC Yukon
2021 Subaru Ascent
Luxury Subcompact SUV
2021 Volvo XC40
2021 Mercedes-Benz GLA
2021 Lexus NX
2021 Audi Q3
2021 BMW X2
Luxury 2-Row SUV
2021 Audi Q5
2021 BMW X3/X4
2021 BMW X5/X6
2021 Lexus RX
2021 Porsche Macan
2021 Mercedes-Benz GLC
2021 Volvo XC60
Luxury 3-Row SUV
2021 BMW X7
2021 Cadillac Escalade
2021 Genesis GV80
2021 Lincoln Aviator
2021 Mercedes-Benz GLE-Class
Minivan
2021 Chrysler Grand Caravan/Pacifica
2021 Honda Odyssey
2021 Kia Sedona
2021 Toyota Sienna
Trucks
Mid-Size Truck
2021 Toyota Tacoma
2021 Chevrolet Colorado/GMC Canyon
2021 Honda Ridgeline
2021 Jeep Gladiator
2021 Ford Ranger
Full-Size Truck
2021 Ram 1500
2021 Chevrolet Silverado/GMC Sierra
2021 Ford F-150
2021 Toyota Tundra
Green Vehicles
Green Vehicle Under $50,000
2021 Toyota RAV4 Hybrid/RAV4 Prime
2021 Kia Soul EV
2021 Chevrolet Bolt EV
2021 Hyundai Kona Electric
2021 Nissan Leaf
Green Vehicle Over $50,000
2021 Porsche Taycan
2021 Audi e-tron
2021 Polestar 2
2021 Ford Mustang Mach-E
2021 Jaguar I-Pace
New-vehicle sales are sagging, and the COVID-19 pandemic has resulted in additional operational and financial challenges for Canadian dealerships.
But dealerships are improving in the area of customer satisfaction, as well as increasing market share and per-visit cost for maintenance and repair of vehicles 4 to 12 years old.
J.D. Power on Thursday released its 2020 Canada Customer Service Index — Long-Term (CSI-LT) Study, which shows Audi dealerships ranking highest in overall customer satisfaction with a score of 833. NAPA AUTOPRO, at 827, ranks second. Lexus dealerships, at 810, placed third.
The study shows dealers capturing 49% of all service visits for vehicles 4 years old and older. But dealers are showing a cost-per-visit increase. That number is $375 for 2020 compared to $323 for 2019, compared with non-dealer facilities at $241 in 2020 versus $222 in 2019.
The high cost-per-visit means dealerships capture 60% of service revenue in Canada, at approximately $5.5 billion. The industry is estimated at $9.2 billion annually. The dealership segment also shows a slight increase in the average number of customer visits. That number is 1.4 for 2020 versus 1.3 in 2019. Non-dealer facilities have declined from 1.6 visits in 2019 to 1.5 visits for 2020.
Although dealers and aftermarket service providers are facing challenges due to the pandemic, customer satisfaction levels this year have seen strong improvement, J.D. Power Canada automotive research and consulting manager Virginia Connell said in a news release.
“This is quite a testament to the commitment and resiliency of brands, dealers and independent service facilities to deliver an effective — and sometimes exceptional — service experience to their customers,” Connell said in a news release.
The study, which measures satisfaction and intended loyalty among owners of vehicles that are 4 to 12 years old and analyzes the customer experience in warranty and non-warranty service visits, shows dealerships and non-dealers combining for an overall satisfaction score of 791 on a 1,000-point scale.
That is up from 779 in 2019. J.D. Power also found this information notable: Non-dealers average 795 compared with 788 for dealerships.
Another key finding of the study is that two simple tasks elevating customer satisfaction are being overlooked: greeting customers immediately as they enter the shop and returning the vehicle cleaner than when it arrived. Overall, non-dealers continue to better than dealers in that area. The numbers are 49% for non-dealers versus 35% for dealers.
However, dealers are more likely to return vehicles cleaner, at a rate of 38% versus 12% for non-dealers.
“As COVID-19 put new-vehicle purchase intentions on hiatus, vehicle owners are — and will be — holding on to their current and aging vehicles for a longer period, which means more potential for repair opportunities,” Connell said.
Connell continued, “Considering that nearly 40% of the auto service business for dealers comes from repair work, which is also a more lucrative revenue source than maintenance, dealerships should focus on improving all aspects of this service offering, mainly around service advisor and vehicle pick-up.”
Another of the study’s key findings is that dealers increased their share of service visits: Dealers are doing a good job of capturing returning customers for paid service. That stems from increased satisfaction while vehicles are still under warranty. Sixty percent of owners of 3-year-old vehicles in 2020 say they “definitely will” return for paid service. That is an increase from 53% in 2015.
J.D. Power said that has helped dealers increase their overall share of service visits among owners of 4- to 7-year-old vehicles during that same time period, 58% in 2020 versus 39% in 2015.
For the study, overall satisfaction is based on the following factors, in order of importance: service initiation (24%); service quality (23%); service advisor (20%); service facility (17%); and vehicle pick-up (16%). The study, fielded from March through June 2020, is based on responses of 7,882 owners.
The table below has more details and is courtesy of J.D. Power.
Overall customer satisfaction index ranking
(Based on a 1,000-point scale)
| Audi dealerships |
833 |
| NAPA AUTOPRO |
827 |
| Lexus dealerships |
810 |
| BMW dealerships |
808 |
| Volkswagen dealerships |
806 |
| Acura dealerships |
805 |
| Kia dealerships |
805 |
| Costco |
801 |
| Mercedes-Benz dealerships |
799 |
| GM dealerships (Chevrolet/Cadillac/Buick/GMC} |
798 |
| Honda dealerships |
792 |
| Kal Tire |
792 |
| Toyota dealerships |
792 |
| Great Canadian Oil Change |
791 |
| Industry average |
791 |
| Hyundai dealerships |
782 |
| Mazda dealerships |
780 |
| Ford/Lincoln dealerships |
777 |
| Subaru dealerships |
776 |
| Mr. Lube |
773 |
| Jiffy Lube |
772 |
| Nissan dealerships |
772 |
| Chrysler/Dodge/Jeep/Ram/Fiat dealerships |
771 |
| Midas |
762 |
| Mitsubishi dealerships |
745 |
| Canadian Tire |
744 |
| Walmart |
737 |
These days, “All cars are good,” said autoTRADER.ca editor-in-chief Jodi Lai.
“But we’re here to separate the good cars from the award-winning ones,” Lai said in a news release.
To do that, autoTRADER.ca is presenting its 2020 autoTRADER.ca Awards presented by TD Insurance, and the awards recognize vehicles for their value, innovation, performance, comfort, technology and “ultimate desirability.”
This year’s winners include the Honda Fit for Best Overall Car and Best Subcompact Car, the Ram 1500 for Best Overall Truck and Best Full-Sized Truck, and the Volvo XC40 for Best Overall SUV/Crossover and Best Luxury Subcompact SUV.
Additional vehicles given top honors this year include the Honda Accord for Best Family Sedan and the Porsche Panamera for Best Large Luxury Car.
This year, the autoTRADER.ca Awards showcases vehicles from 27 categories. They include three Best Overall picks and five consumer-voted People’s Choice awards.
The People’s Choice involved nearly 25,000 votes cast across Canada. Toyota took the top spot as Most Trusted Automaker, the Toyota Supra was voted Coolest Car, the Ford F-150 is Most Trusted Truck, the Subaru Outback is Most Trusted SUV/Crossover and the Audi E-Tron is Most Trusted Green Car.
“The whole purpose of these awards is to help Canadians in their car-buying journey and provide trusted automotive advice,” Lai said.
Lai continued, “I’m extremely proud of these awards. We have the country’s most comprehensive automotive awards, and I hope Canadians see value in the expert advice we have to offer. Our diverse jury of more than 20 automotive experts all over the country has worked tirelessly to give Canadians advice they can trust.”
Many of the jury members also sit on judging panels for the Automobile Journalists Association of Canada, the North American Car/Truck/Utility Vehicle of the Year and World Car/Truck/Utility Vehicle of the Year. They evaluated more than 350 vehicle models against 12 specific criteria, which include overall excellence, value, innovation, technology and features, user-friendliness, performance, engineering excellence, driver satisfaction, design, safety, and quality.
The winners are:
— Best car: Honda Fit
— Best crossover/SUV: Volvo XC40
— Best truck: Ram 1500
Best cars for 2020:
— Best subcompact car: Honda Fit
— Best compact car: Mazda3
— Best family sedan: Honda Accord
— Best wagon: Volvo V60
— Best sporty car under $50K: Mazda MX-5
— Best sports car over $50K: Chevrolet Corvette
— Best luxury compact car: Genesis G70
— Best large luxury car: Porsche Panamera
— Best van/minivan: Chrysler Pacifica
Best trucks and SUVs for 2020:
— Best full-size truck: Ram 1500
— Best mid-size truck: Jeep Gladiator
— Best luxury subcompact SUV: Volvo XC40
— Best subcompact SUV: Hyundai Kona
— Best luxury 2-row SUV: Volvo XC 60
— Best luxury 3-row SUV: Lincoln Aviator
— Best 2-row SUV: Subaru Outback
— Best 3-row SUV: Kia Telluride
Best green vehicles for 2020:
— Best green vehicle under $50K: Hyundai Kona EV
— Best green vehicle over $50K: Porsche Taycan
2020 People’s Choice Awards:
— Most trusted SUV: Subaru Outback
— Most trusted truck: Ford F-150
— Most trusted green car: Audi e-tron
— Coolest car: Toyota GR Supra
— Most trusted automaker: Toyota
Eighty-eight percent of drivers according to a recent survey would give themselves a grade of A or A+ for their driving skills.
But 80% admit to speeding because of an “inadvertent lead foot.”
The study is from Onlia, which offers digital insurance and a mobile app that coaches and rewards Canadians for driving safely.
According to the study, which is titled, Onlia Safety Index, 30% of participants admitted that road rage was one of their driving faux pas. Coming in third behind speeding and road rage was “not checking blind spots as often as necessary,” at 22%.
“This research found some eye-opening gaps between how Canadians feel principally about safe driving versus what their actions indicate,” transportation expert Alex Kelly said in a news release. Kelly is a road safety consultant to Onlia.
Onlia conducted the survey among a representative sample of 1,014 Canadians who are members of the Angus Reid Forum.
An analysis of anonymous user data from a segment of drivers using Onlia’s safe-driving app, Onlia Sense, re-affirmed the study’s findings, according to Onlia.
The company says the app uses a coaching approach based on “nudge” theory and behavioral economics. With the app, users proactively develop safer driving habits, and they also earn rewards for improved driving behavior, according to Onlia.
The company sourced a paper from Marjan Paula Hagenzieker titled, “Rewards and road user behaviour” showing that rewards are effective at creating more positive driver behavior.
Eighty-nine percent of analyzed Onlia Sense drivers recorded instances of speeding while using the app. That is a 10% increase over self-reported insights, according to Onlia.
The company added that the app gives an average score of B/B+ for many new Onlia Sense drivers. That, according to Onlia, shows a definite discrepancy from self-reported driver behaviors and actual results seen through telematics technology.
Onlia also sourced statistics from Transport Canada showing 1,841 road fatalities, and 9,960 serious injuries in 2017 that resulted in a need for hospital admittance. That caused a physical, emotional and economic burden on Canadians.
But Kelly sourced a Stanford Law School study showing that more than 90% of road collisions are at least in part a result of human error.
“And these findings highlight why it is so important for us to create national awareness and conversations about safe-driving habits,” Kelly said. “In tandem with other road safety measures, such as the Vision Zero safe systems approach, improved driver behavior can have a significant impact on increasing road safety for all road users and decreasing the rate of injuries and fatalities as a result of road collisions.”
The company said 75% of Canadians believe a change in mindset can help change otherwise frustrating commuter traffic experiences. Onlia mentioned “impactful tools” for drivers such as its Onlia Sense app that is available for free on Canadians’ preferred app store.
Onlia Canada chief executive officer Pieter Louter said the company’s anonymous data shows that drivers using the Onlia Sense app are improving driver safety.
Louter sourced Onlia data, which the company said is presented within a 95% confidence threshold, showing that drivers using the Onlia Sense app are improving their overall score over six months.
“And that is music to our ears, bringing us closer to our commitment of making Canada a safer place for everyone,” Louter said. “By coaching and rewarding Canadians for safer driving, our hope is to make Canada’s roads the safest in the world.”
The company also listed small steps drivers can take to improve awareness and “proactively manage their driving skills. One is to leave early to get to your destination whenever possible. Another is to not speed, even if everyone else on the road is.
Other steps from Onlia: Put your phone on airplane mode or Do not Disturb before driving; make it a habit to remind yourself to check blind spots; and reduce stress and road rage through breathing exercises or listening to music or podcasts.
Rapid adoption of electric vehicles — a scenario in which EVs represent 30% of Canada’s vehicle stock, compared to less than 3% today — would reduce domestic oil consumption by about 252,000 barrels per day, according to Ernst and Young, or EY.
That scenario could result in more new Canadian oil & gas and power and utilities companies in the coming years, according to a new report from EY.
The report shows how all EV adoption scenarios — rapid, moderate or slow — will affect oil & gas and power and utilities companies.
The report is titled, “Canadian electric vehicle transition — the difference between evolution and revolution,” and it shows that rapid adoption could mean that by 2030, as many as 13.2 million EVs will be on the road.
Rapid adoption could bring an 11% increase in Canadian electricity demand, according to EY. That could require utilities to invest heavily in existing grid infrastructure so consumers could charge cars at home and in public spaces.
With rapid adoption of EVs, distribution network upgrades would be required to improve power transmission across the country, and that would include rural areas, according to the report.
The report states that Canada, with sales growing 165% year-over-year in 2018, is already the 10th fastest EV adopter in the world.
“Electric vehicles have the potential to profoundly reshape everything from local transit to global commerce, and Canada’s energy players are not going to be immune from this impact,” EY Canada Oil & Gas leader Lance Mortlock said in a news release.
He added, “Companies should be asking themselves not only how quickly EV adoption will unfold, but also whether they're taking the right strategic steps to prepare for this momentous shift. Now is the time to invest in future-proofing.”
EY Canada Power & Utilities Leader Daniela Carcasole said a major increase in electricity demand would probably mean new power and utilities players coming to market.
“This could open up a number of collaboration opportunities for existing companies — either through M&A or joint ventures with hotels, restaurants, technology companies and retail stores to offer easy and convenient vehicle charging to consumers,” Carcasole said.
The report also discusses the other two scenarios: moderate adoption and slow adoption. In the moderate scenario, the transition toward EVs is slower, but oil and gas and power and utility companies will still need to make adjustments.
“This involves developing strategic alliances or making acquisitions that prepare these companies for an EV future, while still enjoying the benefits of their traditional business,” the report states.
EY addressed the scenarios to show that companies should address the shift in transportation.
“Companies that want to get ahead would be wise to take hold of this opportunity and help shape the future instead of being left behind,” the report states.
The Metropolitan Montreal area has all it needs to make its presence felt in the area of electric and smart transportation, said Chamber of Commerce of Metropolitan Montreal president and chief executive officer Michel Leblanc. That includes a core of technology talent and businesses, a concentration of global leaders in artificial intelligence and “world-renowned creativity,” Leblanc said in a news release.
A new chamber study is a starting point for that essential reflection process, Leblanc said.
The study from the Chamber of Commerce of Metropolitan Montreal and Propulsion Quebec is titled “Positioning Quebec and Montreal as leaders in electric and smart transportation.” The chamber says the study is meant to “fuel much-needed reflection” to allow Quebec and Montreal to stand out in those two areas.
Connected, autonomous, shared electric vehicles are “the future of mobility,” said Propulsion Quebec chief executive officer Sarah Houde.
“This study shows that Quebec has assets to distinguish itself in these niches. We need to leverage Quebec’s recognized expertise in electrification and the pool of innovative businesses in land transportation,” Houde said. “But our success in this changing sector requires an agile regulatory framework, adapted to both the current technological context and our ambitions. The study provides an analytical tool for the best ways to support the deployment and commercialization of transportation innovations. Propulsion Quebec is determined to bring together industry stakeholders to make Quebec the ultimate place to develop, test and implement new mobility technology.”
The study’s four main chapters are:
— A diagnosis of the regulatory framework of Quebec.
— A benchmark of international best practices based on an analysis of the regulatory framework and public policy from 10 territories.
— A summary of success factors drawn from international benchmarking to identify areas of excellence and avenues for improvement for Quebec.
— Avenues for recommendation for Quebec and Greater Montréal, focused on three strategic areas:
— Strategic focus 1: Increase the number of electric and smart mobility products and services developed in Quebec. Financing technology showcases in cities and municipalities is one of the study’s recommendations in this area.
— Strategic focus 2: Increase electric and smart transportation demand. Reforming the pricing of electric charging for individuals, businesses and vehicle fleet operators is one of the study’s recommendations in this area. As a model drawn from best practices, the study names Norway as a world leader in the adoption of personal electric vehicles. Norway accomplished that by deploying “a vast rapid charging network and targeted incentives,” the study says.
— Strategic focus 3: Ensure transportation industry growth by optimizing and coordinating government strategies. Easing the regulatory framework and adapting it to the pace of development of new business models is one of the recommendations. The study mentions Ontario as having developed a major smart vehicle sector through its focus on flexible regulation.
“The rapid rate of change in the field of transportation here and around the world requires a paradigm shift at every level to make room for innovation and ingenuity,” said Marc Blanchet, vice-president, Southwest Quebec, at SNC-Lavalin. “We support this study that speaks to all actors and offers areas of focus to accelerate innovation and provide momentum to Quebec’s electric and smart mobility industry.”
Uber has given Torontonians access to the data it collects from trips across the city daily.
Via the company’s new Uber Movement tool, residents and city planners can now make decisions using traffic pattern information captured during the company’s GPS-tracked trips.
Along with hearing from different cities that access to Uber aggregated data could help form transport policy and future investments, Uber said it wants to be a better partner to city planners and regulators now that it is under new leadership.
“Gridlock in the GTA costs as much as $6 billion annually in lost productivity,” Uber Canada general manager Rob Khazzam explained in a news release. “By sharing our aggregated and anonymized trip data, Uber can help inform decisions about how to adapt existing infrastructure and invest in future solutions to make our cities more efficient.”
Uber Movement lets users investigate Toronto traffic patterns for insight regarding the impact of road closures and infrastructure investment.
Users can compare past travel conditions across different times of day, days of the week and months of the year.
“We're committed to deepen how we partner with cities and excited about how urban planners and transportation professionals can use this free resource,” added Khazzam.
General Motors Canada announced this week that it has been awarded a mandate to build a fleet of self-driving 2017 Chevrolet Volts at its Canadian Engineering Centre in Oshawa, Ontario.
This was confirmed by Steve Carlisle, the president and managing director of GM Canada, while speaking to the Economic Club of Canada in Ottawa on Tuesday, specifying that the vehicles will be a part of a test fleet based at the GM Technical Center in Warren, Mich.
"Our Engineering Centre in Oshawa was a logical place to locate this important work and it is the next step in growing the new mandate of the Centre to focus on work related to the Connected Car," Carlisle said. "The Province of Ontario's leadership in allowing autonomous vehicle testing was a helpful support in securing this advanced technology work for our Canadian facility."
This announcement follows GM Canada’s recent address to the Canadian government, urging it to “act quickly” to ensure they have a “purposeful role” in the evolution of the automotive industry.
According to GM Canada, when the fleet of self-driving Volts are first deployed as part of a broader test at the GM Technical Center in Michigan, GM employees will reserve a Volt using a car-sharing application and select a destination. The GM technology will bring the vehicle to its destination and park it, serving as a rapid development laboratory to provide data and lessons to speed up GM’s technical capabilities for these autonomous vehicles.
In the statement from GM, the company said that the Conference Board of Canada has suggested that autonomous cars could save Canadians $65 billion per year by reducing congestion, consuming less fuel and producing fewer collisions and fatalities.
If your business uses Penske Truck Leasing to transport vehicles, you now utilize a company who is an Affiliate in the Canada SmartWay Transport Partnership.
The SmartWay program, created by the United States Environmental Protection Agency, is administered by Natural Resources Canada.
The program was launched back in 2004 to help businesses ramp up the sustainability of their freight supply chains, and the program was introduced to Canada in 2012.
"We appreciate the opportunity to gain SmartWay membership in Canada," said Drew Cullen, Penske vice president of fuels and environmental affairs. "Our company has long-term leasing, rental, used truck sales and logistics operations in Canada. We are now able to assist our transportation customers with standardizing their sustainability programs outside the U.S."
The U.S. branch of Penske Truck Leasing is a consecutive winner of the SmartWay Affiliate Challenge Award.
And in 2013, Penske Logistics was given a SmartWay Excellence Award.
Last year alone, over 300 Canadian SmartWay partners saved more than $65 million (CAD) in fuel costs and cut down emissions by an amount equal to taking more than 100,000 cars off the road for the entire year, Penske reported.
Currently, the SmartWay Transport Partnership connected over 3,000 companies. Affiliates have access to free, standardized tools to help them benchmark their freight operations and find areas to improve their productivity and competitiveness.