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This Month's Focus

Artificial Intelligence
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Kia Georgia leverages AI drones to save money and time on onerous fence patrols
Tuesday, May. 26, 2026, 03:02 PM
A 14.2-mile interior fence. Tough terrain. Multiple security personnel. Two or three vehicles churned from wear and tear annually. A looming United States Customs Trade Partnership Against Terrorism (CTPAT) audit in jeopardy. These were the challenges Kia Georgia faced because ... Read More
Impel, Phyron launch AI systems to drive customer engagement through dealership video
Thursday, May. 21, 2026, 02:34 PM
When it comes to capturing customer engagement, video is king. But the busy world of a car dealership isn’t necessarily the best environment for consistently creating effective video content. “Video sells. We’ve known that for years,” said Paul Hepp, director ... Read More
Alfa Recon leverages AI to strengthen data migration
Monday, May. 18, 2026, 11:11 AM
Alfa, provider of Alfa Systems, strengthened its data migration toolbox last week with the launch of Alfa Recon, a new artificial intelligence-enabled reconciliation module. Designed to help customers migrate legacy data and acquired portfolios to Alfa Systems more quickly, more ... Read More
TransUnion on intriguing trends involving used cars sold in 2025
Tuesday, May. 26, 2026, 06:42 PM
We continue our episodes of the Auto Remarketing Podcast originating from the Live Stage, which was sponsored by SYCN Auto Logistics, during the Used Car Industry Summit in Miami this spring. During previous events hosted by Cherokee Media Group, TJ ... Listen Here
Experian Automotive on using data the right way to protect used-car profits
Friday, May. 22, 2026, 10:50 AM
We continue our episodes of the Auto Remarketing Podcast originating from the Live Stage, which was sponsored by SYCN Auto Logistics, during the Used Car Industry Summit in Miami this spring. During a candid conversation with Cherokee Media Group’s Andrew ... Listen Here
Closing the appraisal divide with Brad Kokesh of TraXtion
Friday, May. 22, 2026, 10:38 AM
We continue our episodes of the Auto Remarketing Podcast originating from the Live Stage, which was sponsored by SYCN Auto Logistics, during the Used Car Industry Summit in Miami this spring. This conversation features Cherokee Media Group’s Andrew Friedlander and ... Listen Here

COMMENTARY: How better marketing attribution can shift the course of the auto industry, one match at a time

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Thursday, Feb. 6, 2020, 02:10 PM
Nuno Loureiro, autoTRADER.ca
For the longest time, sales leads have been the standard benchmark for measuring the effectiveness of marketing activity in the automotive industry. Leads have always been seen as the holy grail that determines whether a dealership’s marketing mix is effective ... [Read More]

Are Canadian consumers ready to pay out for an auto online?

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Thursday, Feb. 6, 2020, 01:54 PM
Sarah Rubenoff, Correspondent
There’s a lot of talk about the car retail purchase process moving from the physical dealership to fully online. Online, meaning every step of the buying process, from research up to delivery, is completed digitally. But are customers ready? That’s ... [Read More]

Canadians 18 to 34 to ‘drive’ auto sales in future

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Thursday, Feb. 6, 2020, 01:37 PM
Sarah Rubenoff, Correspondent
Only 29% of Canadians said at the start of this year that they would buy a car online, according to Canadian Black Book’s latest “Demographics of Car Buyers” study, conducted annually by Ipsos. The number may seem low, as auto ... [Read More]

Data privacy in the age of online retail

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Thursday, Feb. 6, 2020, 01:28 PM
Sarah Rubenoff , Correspondent
“Today, consumers are a lot more educated.” That’s how Jason Mosmann of RSR Global/OGI Digital began a conversation on the latest  developments in fintech and the dealer response — including how this technology creates both opportunities and privacy challenges for ... [Read More]

Pfaff’s ‘Future Retail Model’ aims to get ahead of buyer frustrations

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Thursday, Jan. 30, 2020, 04:02 PM
Sarah Rubenoff , Correspondent
“Pfaff purchasing model seeks to ease buyer frustrations.” That was among the Auto Remarketing Canada headlines in September, as one of the most well-known dealer groups based in Toronto announced a brand new approach to its purchasing model. Auto Remarketing ... [Read More]

How accurate foot traffic data can help auto dealers guide, streamline advertising spend

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Thursday, Jan. 30, 2020, 03:35 PM
Sarah Rubenoff , Correspondent
How do dealers track walk-in traffic? Well, to many, it may be more obvious and seem more beneficial to focus on tracking click rates and website visits these days. But according to auto marketing industry veteran Miranda Pyette, that may ... [Read More]

OpenRoad Auto Group acquires Wolfe Subaru on Boundary

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Wednesday, Jan. 29, 2020, 08:49 PM
Auto Remarketing Canada staff
Mike Hacquard of Wolfe Auto Group and the late Gordon Wolfe founded the Subaru dealership Wolfe Subaru on Boundary in 2014, and the dealership’s many awards include the 2019 DealerRater Consumer Satisfaction Award. On Jan. 22, OpenRoad Auto Group announced it ... [Read More]

autoTRADER.ca survey: Toyota most trusted automaker

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Wednesday, Jan. 22, 2020, 09:30 PM
Auto Remarketing Canada staff
These days, “All cars are good,” said autoTRADER.ca editor-in-chief Jodi Lai. “But we’re here to separate the good cars from the award-winning ones,” Lai said in a news release. To do that, autoTRADER.ca is presenting its 2020 autoTRADER.ca Awards presented ... [Read More]

CBB: Slight December dip does little to diminish record-setting year

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Wednesday, Jan. 22, 2020, 04:27 PM
Auto Remarketing Canada Staff
A slight dip in the Canadian Black Book Index arriving in December did little to take away from the record-setting year for the wholesale price measurement. Coming off the record of 108.5 being set in November, Canadian Black Book reported ... [Read More]

Women & Automotive nominations open through Jan. 31

Monday, Jan. 20, 2020, 08:44 PM
Auto Remarketing Canada Staff
Cherokee Media Group is entering Year 5 of the Women & Automotive Canadian Leadership Forum, which takes place June 19 at the Westin Harbour Castle in Toronto. Part of that event is the Women & Automotive: Profiles in Leadership recognition, both ... [Read More]

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