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SPONSORED EPISODE: Greenville Auto Auction Celebrates 16 Years—A look back and a look ahead
On this sponsored episode of the Auto Remarketing Podcast, Bill Zadeits visits with Billy Willis and Kevin Stallings of Greenville Auto Auction. The auction celebrates 16 years in early September, and the guys talk about the history of the sale, ... Listen Here
Wide-ranging car-business conversation with Lotlinx chairman and CEO Len Short
Lotlinx chairman and CEO Len Short firmly believes car dealers are the most resilient operators in any business. During this episode of the Auto Remarketing Podcast, Short explained why he is anticipating dealers showing that resilience again because it’s needed ... Listen Here
Path to delivering education in Spanish with Ignite Dealer Compliance Group
Steve Levine has dozens of dealer clients with Spanish as their native language. Those dealers also have hundreds of Hispanic customers who cannot speak or understand English. To fill compliance and training gaps created by language challenges, the owner of ... Listen Here

Streamlining the process for consumers, lenders and dealers: From AI to alternative data

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Sarah Rubenoff, Correspondent
Vladimir Kovacevic, founder and chief technology officer at Inovatec Systems, laughingly says Apple and Google have ruined it for all of us. That was how an enlightening interview with the tech-minded entrepreneur began. Kovacevic helps run Inovatec, which provides lending ... [Read More]

Cox collaboration aims to bridge online and in-store experience gap

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Auto Remarketing Canada staff
Through a strategic collaboration between automotive business-to-consumer (B2C) chat company RAPID RTC and Cox Automotive Canada, RAPID RTC will integrate its chat service into Cox Automotive Canada’s Dealer.com and Dealertrack Digital Retailing systems. That, according to the companies, will “combine the ... [Read More]

COMMENTARY: How better marketing attribution can shift the course of the auto industry, one match at a time

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Nuno Loureiro, autoTRADER.ca
For the longest time, sales leads have been the standard benchmark for measuring the effectiveness of marketing activity in the automotive industry. Leads have always been seen as the holy grail that determines whether a dealership’s marketing mix is effective ... [Read More]

Are Canadian consumers ready to pay out for an auto online?

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Sarah Rubenoff, Correspondent
There’s a lot of talk about the car retail purchase process moving from the physical dealership to fully online. Online, meaning every step of the buying process, from research up to delivery, is completed digitally. But are customers ready? That’s ... [Read More]

Canadians 18 to 34 to ‘drive’ auto sales in future

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Sarah Rubenoff, Correspondent
Only 29% of Canadians said at the start of this year that they would buy a car online, according to Canadian Black Book’s latest “Demographics of Car Buyers” study, conducted annually by Ipsos. The number may seem low, as auto ... [Read More]

Data privacy in the age of online retail

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Sarah Rubenoff , Correspondent
“Today, consumers are a lot more educated.” That’s how Jason Mosmann of RSR Global/OGI Digital began a conversation on the latest  developments in fintech and the dealer response — including how this technology creates both opportunities and privacy challenges for ... [Read More]

Pfaff’s ‘Future Retail Model’ aims to get ahead of buyer frustrations

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Sarah Rubenoff , Correspondent
“Pfaff purchasing model seeks to ease buyer frustrations.” That was among the Auto Remarketing Canada headlines in September, as one of the most well-known dealer groups based in Toronto announced a brand new approach to its purchasing model. Auto Remarketing ... [Read More]

How accurate foot traffic data can help auto dealers guide, streamline advertising spend

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Sarah Rubenoff , Correspondent
How do dealers track walk-in traffic? Well, to many, it may be more obvious and seem more beneficial to focus on tracking click rates and website visits these days. But according to auto marketing industry veteran Miranda Pyette, that may ... [Read More]

OpenRoad Auto Group acquires Wolfe Subaru on Boundary

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Auto Remarketing Canada staff
Mike Hacquard of Wolfe Auto Group and the late Gordon Wolfe founded the Subaru dealership Wolfe Subaru on Boundary in 2014, and the dealership’s many awards include the 2019 DealerRater Consumer Satisfaction Award. On Jan. 22, OpenRoad Auto Group announced it ... [Read More]

autoTRADER.ca survey: Toyota most trusted automaker

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Auto Remarketing Canada staff
These days, “All cars are good,” said autoTRADER.ca editor-in-chief Jodi Lai. “But we’re here to separate the good cars from the award-winning ones,” Lai said in a news release. To do that, autoTRADER.ca is presenting its 2020 autoTRADER.ca Awards presented ... [Read More]

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