KAR Global, which is the parent company of auction company ADESA and the TradeRev digital platform, has launched its integrated dealer consignment offerings, which use TradeRev’s 45-minute, live-bidding digital auctions with the full-service capabilities of ADESA’s 74 North American physical auction locations. KAR says sellers can now transact on up to five distinct auction channels […] [Read More]

Pre-owned vehicle online retailer Clutch has launched its service in the greater Toronto area. The company started operations in Halifax in 2017, describing itself as an alternative to buying a car from a traditional dealership or privately from an individual. Clutch says it does not operate within a large glass showroom or employ commission-based salespeople, […] [Read More]

Spireon president of automotive Brian Skutta says that in the area of connected car solutions, consumers consistently say that vehicle maintenance is a high priority. “MyDealer 2.0 delivers on this request as dealers are now able to support automated OEM and mileage specific service reminders, ease of scheduling and access to their car’s maintenance history, […] [Read More]

We conclude the Auto Remarketing Podcasts from Used Car Week 2019 with a keynote presentation from KAR Global president Peter Kelly. The episode begins with a few opening words preceding the session, followed by Kelly's presentation on "The Future Is Today: What’s Next for Automotive Remarketing." To listen to this episode, click on the link available […] [Read More]

People are more willing to buy from you when they understand the process, according to Jonathan Dawson. It’s the reason the president and founder of Sellchology, an Atlanta dealership sales training firm, believes in “educational selling,” the practice of selling to customers while teaching them “what, how and why you’re doing what you’re doing for […] [Read More]

An ample supply of off-lease SUVs and crossovers coupled with consumers looking for affordable alternatives to new vehicles promises to pave the way for another record year of certified used-vehicle sales. That was the consensus of analysts, dealership managers and managers of CPO programs who attended Used Car Week, Nov. 11-14, in Las Vegas. Industrywide, […] [Read More]

We continue with our podcasts from Used Car Week, with another one-on-one interview. Senior editor Joe Overby talks with Lisa Mackie, vice president of sales at NextGear Capital. To listen to this episode, click on the link available below or visit the Auto Remarketing Podcast page.  Keep tabs on the Auto Remarketing Podcast page as we continue to […] [Read More]

For some automakers, finding certified pre-owned vehicle buyers is similar to, well, a fishing trip at the lake. Dan Rodriguez says Honda does most of its marketing digitally for its certified pre-owned vehicle program, and the millennial customer is the target of most of that digital marketing. “I like to say they’re a digital warrior,” […] [Read More]

EDITOR'S NOTE: Updated to correct  statistics on CPO familiarity. Auto Remarketing apologizes for the error. Interviews with three luxury automakers’ certified pre-owned managers tell a similar story about their brands’ expectations for their dealers’ CPO sales. How much brighter might their outlooks be if consumers were more aware of these programs and understood how CPO […] [Read More]

Dean Evans says that compared to where users spend their time, television advertising is dated and inefficient. Evans is executive vice president of CARS, which operates brands including Cars.com, Dealer Inspire and DealerRater. “Automotive advertisers relying on linear TV to generate traffic are wasting money by directing 95% of their spend towards those not in […] [Read More]