For the longest time, sales leads have been the standard benchmark for measuring the effectiveness of marketing activity in the automotive industry. Leads have always been seen as the holy grail that determines whether a dealership’s marketing mix is effective or not, playing a significant role in determining where and how future marketing resources are […] [Read More]

There’s a lot of talk about the car retail purchase process moving from the physical dealership to fully online. Online, meaning every step of the buying process, from research up to delivery, is completed digitally. But are customers ready? That’s a question Drew Harden, manager of research and insights at CARFAX Canada, recently asked over […] [Read More]

Only 29% of Canadians said at the start of this year that they would buy a car online, according to Canadian Black Book’s latest “Demographics of Car Buyers” study, conducted annually by Ipsos. The number may seem low, as auto dealers have been comfortable with the process for a while now. Take the latest from […] [Read More]

“Today, consumers are a lot more educated.” That’s how Jason Mosmann of RSR Global/OGI Digital began a conversation on the latest  developments in fintech and the dealer response — including how this technology creates both opportunities and privacy challenges for both consumers and dealers. Meaning, they are increasingly embracing technology in their shopping habits and […] [Read More]

In the closing keynote at Used Car Week, Zach Hallowell, who is vice president of Manheim Digital, shared his presentation on "Let’s Get Personal: What the Digital Revolution Actually Means for YOU." Listen to his full presentation in this episode of the Auto Remarketing Podcast, which can be found below or by visiting the Auto Remarketing Podcast page.  Keep […] [Read More]

Toyota. Toyota. Toyota. Toyota. That vehicle manufacturer is known for its reliability and durability, and a new study from iSeeCars.com proves it again. Toyota vehicles occupy the top four spots in iSeeCars’ latest study, titled, “Cars People Keep the Longest.” The study starts out by showing the top 15 vehicles owners keep for 15 years […] [Read More]

Used-vehicle sales, which various analysts have predicted to either decline slightly or remain steady, should remain north of 39 million units this year and continue to be a bright spot for dealers. And among the tailwinds pushing the used-car sales market, along with credit access and pricey new vehicles, says BBVA, is what the financial […] [Read More]

Jim Appleton of the New Jersey Coalition of Automotive Retailers is proud of the generosity of New Jersey’s 510 neighborhood new car dealerships, which he said contribute nearly $16 million each year to hundreds of organizations. “Our members’ ongoing relationship with The Valerie Fund is a testament to the incredible work the Fund does to […] [Read More]

Sam Zales says CarGurus’ employees “are at the center of CarGurus’ success and future growth.” Last year, Fortune named CarGurus to its “Great Places to Work” list, and the company made Computerworld’s “Best Place to Work in IT” list. “And we are hyper-focused on supporting and developing our teams while continuing to attract world-class talent,” […] [Read More]

Recovery professionals that conduct activities in Massachusetts now have another training opportunity to maintain their compliance knowledge. RISC recently launched the Massachusetts-specific collateral recovery training course as part of its CARS National Certification Program. The compliance services company emphasized that continually providing up-to-date training on state-mandated regulations is the goal of RISC. “It’s crucial to […] [Read More]