We conclude the Auto Remarketing Podcasts from Used Car Week 2019 with a keynote presentation from KAR Global president Peter Kelly. The episode begins with a few opening words preceding the session, followed by Kelly's presentation on "The Future Is Today: What’s Next for Automotive Remarketing." To listen to this episode, click on the link available […] [Read More]

People are more willing to buy from you when they understand the process, according to Jonathan Dawson. It’s the reason the president and founder of Sellchology, an Atlanta dealership sales training firm, believes in “educational selling,” the practice of selling to customers while teaching them “what, how and why you’re doing what you’re doing for […] [Read More]

An ample supply of off-lease SUVs and crossovers coupled with consumers looking for affordable alternatives to new vehicles promises to pave the way for another record year of certified used-vehicle sales. That was the consensus of analysts, dealership managers and managers of CPO programs who attended Used Car Week, Nov. 11-14, in Las Vegas. Industrywide, […] [Read More]

We continue with our podcasts from Used Car Week, with another one-on-one interview. Senior editor Joe Overby talks with Lisa Mackie, vice president of sales at NextGear Capital. To listen to this episode, click on the link available below or visit the Auto Remarketing Podcast page.  Keep tabs on the Auto Remarketing Podcast page as we continue to […] [Read More]

For some automakers, finding certified pre-owned vehicle buyers is similar to, well, a fishing trip at the lake. Dan Rodriguez says Honda does most of its marketing digitally for its certified pre-owned vehicle program, and the millennial customer is the target of most of that digital marketing. “I like to say they’re a digital warrior,” […] [Read More]

EDITOR'S NOTE: Updated to correct  statistics on CPO familiarity. Auto Remarketing apologizes for the error. Interviews with three luxury automakers’ certified pre-owned managers tell a similar story about their brands’ expectations for their dealers’ CPO sales. How much brighter might their outlooks be if consumers were more aware of these programs and understood how CPO […] [Read More]

Dean Evans says that compared to where users spend their time, television advertising is dated and inefficient. Evans is executive vice president of CARS, which operates brands including Cars.com, Dealer Inspire and DealerRater. “Automotive advertisers relying on linear TV to generate traffic are wasting money by directing 95% of their spend towards those not in […] [Read More]

A few automakers have shared their January certified pre-owned sales results with Auto Remarketing Canada, and it appears they are off to a quick start.  For example, Hyundai’s H-Promise certified pre-owned program had its best January ever, moving 852 units. That beat year-ago figures by 41%. Toyota’s 2,459 certified sales to start the year were up […] [Read More]

Overall vehicle dependability has improved 1.5% over 2019, according to a new J.D. Power Study. But according to J.D. Power vice president of global automotive Dave Sargent, that dependability improvement — reported in the recent J.D. Power 2020 U.S. Vehicle Dependability Study — has taken place despite some challenges. One challenge is the increased adoption […] [Read More]

To recognize the dealers leading the certified pre-owned car business, the Feb. 15 issue of Auto Remarketing will feature our annual special section spotlighting "The Best CPO Dealers in the USA."  We reached out to automakers across the CPO spectrum and requested their respective top 10 certified dealer lists based on full-year 2019 sales. The full brand-by-brand CPO […] [Read More]