Dealer.com describes video advertising as a “consistently undervalued channel.” The company noted a 2017 Business Insider Intelligence Future of TV Report showing that 20% of the population is no longer reachable through television as people get their information from other sources. A new partnership between Dealer.com — a Cox Automotive brand — and digital marketing […] [Read More]

What constitutes the U.S. government’s highest safety rating for vehicles is about to be refreshed. On Wednesday, the Department of Transportation’s National Highway Traffic Safety Administration announced its plan to propose significant updates and upgrades to the New Car Assessment Program (NCPA) in 2020. “NCAP is celebrating its 40-year anniversary, and we’re proud that it […] [Read More]

AutoGravity is leveraging its relationship with a trio of German automakers to deliver a consumer option for individuals near Los Angeles who do not want a lease or retail installment sales contract. On Tuesday, AutoGravity launched a flexible car usage service called Turn. The company explained Turn is addressing the customer requirement for flexibility with […] [Read More]

On Tuesday, LendingTree announced an integration with RouteOne. With this development, LendingTree’s credit application functionality will integrate with RouteOne’s credit aggregation system to present indirect financing offers to consumers. The company highlighted the integration enhances LendingTree’s automotive product offering and is geared to empower consumers with instant finance offers that are fully transactable at the […] [Read More]

Dealership F&I staff who showcase products from autopom now can use a sales strategy that includes a hypothetical about being covered when the vehicle experiences problems at an inopportune time. The California-based company now offers vehicle protection plans that include roadside assistance and nationwide breakdown coverage. Roadside assistance services from autopom and its providers are designed […] [Read More]

The final segment of Dealertrack uniFI now is available after the company’s revamped technology solution first arrived nearly a year ago. This week, Dealertrack announced the launch of Digital Contracting on Dealertrack uniFI, putting the final piece in place to complete its single platform that can connect the entire deal workflow process from leads to […] [Read More]

Finance companies that use Recovery Database Network (RDN) now have some additional assurance their repossessions are being completed according to state and federal regulations. On Wednesday, the KAR Global business unit rolled out a seamless application interaction with the American Recovery Association (ARA) that is designed to provide RDN customers instant access to recovery agents’ […] [Read More]

Chris Walsh says consumer engagement with video content is growing. Along with that, advertising dollars are moving to digital video ad formats, said Walsh, who is vice president and general manager at Naked Lime Marketing. “However, too often dealerships simply repurpose TV video content without considering the best practices for online digital videos,” Walsh said […] [Read More]

With Lithia Motors’ new sell-from-home experience, a customer first inputs a few vehicle details. Then, the algorithm shows an immediate offer. After that, the seller meets at his or her chosen location with a concierge who picks up the car. Then, funds are deposited into the seller’s bank account. “It was the best experience we ever had […] [Read More]

Asbury Automotive Group’s purchase of Mike Shaw Subaru in Thornton, Colo. marks two firsts for the company. It is Asbury’s first dealership in Colorado, and it is the company’s first Subaru brand store. The purchase closed on Sept. 30. Asbury notes that Mike Shaw Subaru, currently with 120 employees, has been in the Denver market […] [Read More]