Edmunds.com turned its advertising efforts to consumers’ living rooms on Monday, as the site debuted a new television comerical to launch its “first ever cross-platform” ad campaign.  Viewers in Pittsburgh, Portland, Ore.,  Providence, R.I.; and Raleigh, N.C.,  could turn in to see the 30-second spot, which is part of the company’s “Ask the Car People” […] [Read More]

ADESA is calling on its dealers, employees and more for nominees in a social media-driven contest to find the “fan favorite” among its auction locations. In a post this morning to the company’s Overdrive blog, chief executive officer Tom Caruso said: “You may have noticed that ADESA has become very active in social media recently. […] [Read More]

As a seasonal interest in luxury and performance vehicles takes off, it may be hard for consumers to find certain popular models. In fact, dealers who are lucky enough to have BMW M Series units on their lots may not have them for long. [Read More]

In the final piece of the Used-Car Market Intelligence Report series, Auto Remarketing turns to the dealership lot to look at the used-car sales environment in the first half of 2012. We also take a peek in the auction lanes to show what dealers had to shell out to secure the used cars their customers […] [Read More]

As the world of digital marketing continues to grow, dealers are being presented with a multitude of additional options to advertise and get their store’s name out to consumers. And with this expansion, the world of advertising and marketing firms is changing, as well. In fact, AutoTrader.com’s Jeff Perkins says ad firms all over the […] [Read More]

On the heels of positive developments in connection with June’s new-car sales totals, the newest Ad-ology Auto Shoppers Forecast showed 36 percent of U.S. consumers plan to purchase a new vehicle during the next 12 months. Analysts contend that reading is a 64-percent increase from May of last year. “Stability in the U.S. economy is […] [Read More]

Automotive solutions provider VIN Viper revealed late last week that dealers and customers who use its iPhone, Android and desktop platforms will now have access to vehicle history reports — an offering that may prove particularly useful, following some new California regulation laws on the books. The company announced it has integrated National Motor Vehicle […] [Read More]

Recovery Database Network recently announced the launch of two-factor authentication for users of RDN’s specialized software platform linking auto lending institutions with recovery companies. Although RDN’s current login system requires an ID, password and separate security code, officials explained that adding two-factor authentication provides a substantial increase in user account security for both auto lenders […] [Read More]

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