The kickoff to Super Bowl LVI is right around the corner, and automotive marketers have been laser-focused on this year’s game, clamoring for any remaining commercial time knowing that NBC has virtually sold out all spots. Even back in July, NBC announced that the Feb. 13 game had already sold out 85% of the ad slots. […] [Read More]

In the latest episode of the Auto Remarketing Podcast, Vroom chief marketing officer Peter Scherr joins the show to talk about the online used-car retailer's upcoming return to the Super Bowl. We discuss the theme of the new ad for the Big Game, Vroom's focus on acquiring consumer cars and more. In its upcoming ad , Vroom will […] [Read More]

Hertz will have a new chief executive officer at the end of the month. The rental car company named to former Goldman Sachs executive Stephen Scherr to the CEO role on Friday. Scherr, who spent close to three decades at Goldman Sachs and left his role as chief financial officer at the end of 2021, […] [Read More]

If 2022 is the year where the used-car market returns to a stable condition, one of the “first responders” in solving the inventory challenge will be repossession volume. That’s according to the 2022 Kontos Outlook from KAR Global chief economist Tom Kontos, who broke out the crystal ball and forecasted what he sees in store […] [Read More]

ALG shared the winners of the J.D. Power 2022 Canada ALG Residual Value Awards on Thursday, and topping the list with the most segment awards was Toyota Canada, with 10, followed by GM Canada (five). Specifically, Toyota won seven model-level awards (Camry, RAV4, Highlander, 4Runner, Tundra, Tacoma, Sienna) and Lexus had three (IS, GX, UX), […] [Read More]

The supply of used cars on dealer lot appears to be making some progress, according to the latest CarGurus Vehicle Availability Index & Insights report. The CarGurus Used Vehicle Availability Index for January shows a 3.9% uptick in used-car inventory at dealerships compared to December. Meantime, the year-over-year gap has slowed to 0.8%. “The recovery […] [Read More]

Turns out, the online used-car market will have an even larger presence during the Super Bowl than it did a year ago. Carvana announced Wednesday it make its Super Bowl advertising debut on Feb. 13 with a 30-second spot featuring “an endearing ‘oversharer’” who talks about her experience buying from the online retailer with everyone […] [Read More]

Automotive Personnel founder Don Jasensky now has run his own executive search firm to help finance companies and dealerships for 33 years. And during the past couple of years, Jasensky has seen some of the most dramatic changes with how employers find their new staff and how workers decide where to leverage their talents. Jasensky […] [Read More]

While mentioning an overall uptick in products being used by consumers falling into the non-prime credit category, the auto portion of TransUnion’s Q4 2021 Quarterly Credit Industry Insights Report (CIIR) contained information and insights that finance companies might find encouraging. In light of reduced vehicle inventory and semi-conductor chip shortages, TransUnion indicated year-over-year origination rates […] [Read More]

We start this auction news roundup with the latest from Black Widow Imaging. The company announced two upgrades to its high-definition image capturing system on Wednesday. First, the platform now captures 17 images, up from seven. Additionally, Black Widow also introduced automated background replacement software for automakers and dealers, through which the company can remove […] [Read More]