BW Dealership Advisors — a Brady Ware-affiliated retail automotive consulting firm dedicated to offering consulting, fraud mitigation, accounting and tax services — announced this week that it has expanded its services to help dealers attract and engage clients online. The new digital capabilities will be led by Nick Brunotte, who joined the firm as senior […] [Read More]

Grab your smartphone, tablet or camera. DealerPeople is inviting all salespeople to shoot a short video showing their best walk-around for a chance to win up to $1,000. Through Dec. 31, salespeople can upload their walk-around videos, and DealerPeople will select the best three winners in early January. First place will receive $1,000, second place […] [Read More]

Over 30 percent of respondents to a recent Total Dealer Compliance survey said they have submitted a complaint to a dealership, and more than half of them were dissatisfied with the resolution provided. TDC said the findings illustrate the importance of a clear complaint resolution process. In fact, 60 percent of consumers admitted that they […] [Read More]

Building a successful certified pre-owned program takes work — and an in-depth understanding of your customer base. If you have a good grasp of your customers’ needs, you can easily identify which ones will be a good fit for a CPO vehicle. And by targeting those customers effectively, you can tap into today’s profitable CPO […] [Read More]

Wheel’s Automotive Dealer Supplies will award $500 gift cards to three lucky dealers during Used Car Week next month. The gift cards are redeemable toward Wheel’s extensive line of custom, print-on-demand signs, banners, window stickers, hang tags, flags, and multi-dimensional merchandising solutions. Visitors may enter the drawing by visiting booth No. 210 at Used Car Week, […] [Read More]

The word “process” may remind football fans of the likes of Nick Saban. As has been documented many times in the press, it’s laser-like focus on the minutiae, the exact task at hand. A piecemeal approach, if you will.   Five national championships for the Alabama coach are proof that strategy can work. For Garth […] [Read More]

TrueCar has partnered with Hearst Autos to launch a new vehicle buying service through the latter's Car and Driver website. Visitors to CarandDriver.com looking for research, reviews, road tests and more will now have access to TrueCar’s new vehicle pricing information and nationwide network of more than 12,000 certified dealers. Car and Driver consumers can access the […] [Read More]

Dealers, take note: When it comes to the customer reviews you choose to feature online, words may matter more than stars. CDK Global, as part of its The Language of Closers study, has identified the top words and phrases playing a role converting potential shoppers through dealership reviews. “Dealers typically assume that positive, five-star reviews […] [Read More]

Cox Automotive chief economist Tom Webb fully expects this year’s certified pre-owned vehicle sales total to surpass what the industry generated in 2015, which was 2.55 million units. During his quarterly conference call with the media and other industry observers this week, Webb projected that this year’s CPO sales figure might land near 2.7 million, […] [Read More]

 “If I were school principal for a day …” It’s a popular childhood meme. But what if kids ran a dealership for a day? That was the crux of Chrysler’s recent effort to drum up publicity for the 2017 Pacifica. In essence it was business as usual at Southern California’s Victorville Motors on Sept. 14, […] [Read More]