It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as direct marketing, social or mobile. These “wave of the future” strategies have promise, and there’s even some decent ROI associated with each. […] [Read More]

Kelley Blue Book launched two all-new integrated marketing campaigns on Monday aimed at both franchised and independent dealerships as well as informing consumers about how much information and experience the company has to help buyers through the vehicle selection and purchase experience. With more than nine decades of experience to leverage, Kelley Blue Book insisted […] [Read More]

The stretch of NADA Convention expo floor space between the low 1100s and low 1800s resembles Cox Automotive’s version of 5th Avenue. But in place of shops like Saks, the Apple Store, J. Crew and Gucci are booths bearing car-biz-familiar brands like Dealertrack, Manheim, vAuto and Autotrader. Inside a typical convention hall makeshift office within […] [Read More]

Editor's Note: This updates the April 15 story with updated data and clarifications from NADA.  There were 18.9 million used-car sales (including retail and wholesale) by the franchised dealership body last year, of which 14.6 million units were retailed.  That’s according to the latest NADA DATA report from the National Automobile Dealers Association, a portion of which was […] [Read More]

Currently, used-car certification programs are now available through most, if not all, major car manufacturers and are joined by numerous warranty companies touting their own versions of vehicle certification. The certified pre-owned market has broken sales records in each of the past five years, and all data point towards 2016 as another record-breaking year for CPO sales. […] [Read More]

On Wednesday, CarMax highlighted a commitment to providing community support and career opportunities to the nation’s military, veterans and their families. CarMax and The CarMax Foundation have pledged a total of $1.4 million spread over the next three years to organizations supporting the military, including Hiring Our Heroes, KaBOOM and The Mission Continues. CarMax joined […] [Read More]

It hasn’t even been a month since the National Automobile Dealers Association hosted its annual Convention & Expo in Las Vegas, but NADA’s staff is already looking ahead to the 2017 event in New Orleans. On Tuesday, NADA issued a call for 2017 convention workshop proposals, which the association described as one of the event’s […] [Read More]

Carvana is continuing to spring up throughout the Sunshine State as the online vehicle retailer set up shop in Miami on Tuesday, having already a presence in Jacksonville, Orlando and Tampa. Through this expansion into south Florida, the company estimated that it can deliver to nearly 44.7 million consumers nationwide, more than 5.1 million of whom […] [Read More]

As first reported by The Banks Report, Holman Automotive announced on Tuesday that it will acquire Kuni Automotive in a deal that executive say creates one of the largest privately owned dealer networks in the country. Holman added the deal also ensures a long future for a major charitable foundation. The dealer group highlighted the […] [Read More]

CarMax reported this week that its total used unit sales rose 4.0 percent in the fourth quarter and 6.5 percent during its fiscal year that finished on Feb. 29. The company’s network of 158 stores in 78 markets turned a total of 619,936 vehicles during the 2016 fiscal year, up from 582,282 units a year […] [Read More]