Coinciding with the NADA Convention & Expo, Black Book formed a distribution agreement with ProMax, which the companies think will help expand the footprint of the new Bullseye Prospecting turnkey platform for dealer marketing campaigns. Under the agreement, the companies explained ProMax will market the Bullseye Prospecting platform to its network of dealers throughout the […] [Read More]

The unintended consequence. That’s what Jeff Carlson, the 2016 chairman of the National Automobile Dealers Association, said NADA is trying to prevent through its policy work in Washington, D.C. The Colorado Ford and Subaru dealer said many of the federal government’s regulatory and policy moves related to the car business have good intentions, but could […] [Read More]

So, how do you make your certified pre-owned cars and operations stand out? At Prestige Volvo, digital is key. As part of our Best CPO Dealers in the United States edition this winter, we reached out to Prestige Volvo — ranked second on the automaker’s list of top certified dealers in 2015 with 337 sales — to get its […] [Read More]

There were just under 40,000 Toyota Certified Used Vehicles sold in the program’s first year of operations back in 1996. Two decades later, TCUV is gunning for 400,000 certified sales. With TCUV celebrating its 20th anniversary in April, Auto Remarketing caught up with Bill Fay — the group vice president and general manager of the […] [Read More]

Now Volkswagen Group of America has another federal agency bringing actions against the automaker involving the diesel engine controversy. In a court complaint announcement made on Tuesday, the Federal Trade Commission has charged that the OEM deceived consumers with the advertising campaign it used to promote its “clean diesel” VWs and Audis, which the regulator […] [Read More]

On Monday, Audi announced the winners of the Magna Society Awards for 2015, spotlighting 93 of its top-performing dealers that showed “an exceptional level of customer service as well as strong business performance.” A dozen of these stores were also lauded as 2015 Audi Magna Society Elite, which Audi terms “a special honor for superior achievements.” […] [Read More]

The stars aligned for me this year in the sports world, at least in terms of scheduling. Fresh off a 15-1 season and third straight NFC South crown, my beloved Carolina Panthers were amid a sensational run to the Super Bowl. I was the sports fan version of a nervous wreck, so it’s probably a […] [Read More]

TrueCar is overhauling how it does business with dealers. On Sunday, the company revealed a series of sweeping changes to its product offering, data policies, billing model and practices, consumer-facing advertising and website messaging — plus plans to hire more than 100 field services consultants to help dealers get the most out of TrueCar. Some […] [Read More]

March will conclude with busted NCAA Tournament brackets, the start of the NADA Convention & Expo in Las Vegas and, according to Edmunds.com, about 3.6 million used-car sales. The company said the resulting used-car SAAR for the month would be 36.7 million. In February, Edmunds said, there were 3.5 million used sales with a 37.4 […] [Read More]

Five different nameplates took honors as Nielsen announced the winners of its 10th Annual Automotive Advertising Awards, celebrating the most effective automotive ads that aired during 2015. Crowned as Automotive Ad of the Year was Dodge’s “Wisdom” spot, which featured an emotional montage of interviews with centenarians describing what they have learned in life juxtaposed […] [Read More]