Volkswagen of America has named a new vice president of marketing for the Volkswagen brand, tapping an executive previously with Chevrolet. Appointed to the role was Kevin Mayer, who will be called to direct all aspects of marketing for the Volkswagen brand in the United States, the company said. He will report directly to Tim […] [Read More]

Automotive ranking and comparison website Total Car Score has issued its list of the Top Ten Cars for College Graduates, based on safety, fuel efficiency, comfort, performance and cost. At the head of the class are three Volkswagen models, two Mazda models and representatives from five additional automakers. “College grads are looking to make an […] [Read More]

As General Motors noted these promotions come in preparation for  “numerous product lauches” in the coming months, the OEM revealed some shifts within its upper management. First up, Alan Batey has been appointed to the newly created position of GM vice president, U.S. Sales and Service, in which he will report to Mark Reuss, president […] [Read More]

Acura has announced a voluntary recall of 52,615 model-year 2007–2008 TL sedans in the United States, to replace the power steering hose. In Canada, Acura will recall approximately 4,266 of the same sedan model and year for power steering hose replacement. Acura reports that the power steering hose could deteriorate and develop a fluid leak […] [Read More]

NADA University, in partnership with federal regulatory agencies, is hosting a Webinar next week that is designed to help dealers respond to consumer questions that may arise in light of the upcoming fuel-economy label requirements. "Selling Fuel Economy and the New Federal Label" Webinar is set for Tuesdayat 1 p.m. EDT. “High and erratic fuel […] [Read More]

Group 1 Automotive revealed Monday it has acquired a new Honda franchise and a Volkswagen rooftop in the Sunshine State. Set to serve the Panama City, Fla., market, the two stores are expected to generate approximately $52 million in estimated annual revenues. The dealerships are located in Springfield, Fla., and will operate as Honda of […] [Read More]

Auto Remarketing has learned that Carcannon has recently renewed its agreements with four automakers to serve as the exclusive third-party certified pre-owned inspection provider for their respective programs. More specifically, re-signing their agreements with Carcannon were Honda/Acura, Mercedes-Benz, Nissan/Infiniti and Porsche. [Read More]

In a market where used-car prices are high and consumers are willing and able to shop around for a deal, fostering customer loyalty is becoming increasingly important to dealers. And One Pennsylvania dealership even started a “club” for customers who successfully refer shoppers to the dealership. Through Lehigh Valley’s Brown Daub Pre-Owned “Bird Dog Club,” […] [Read More]

Furthering its efforts in the fight against breast cancer, Ford revealed late last week its program Ford Warriors in Pink has launched a new campaign. The campaign, titled “Models of Courage,” highlights the stories of breast cancer survivors, officials explained. In its 18th year of raising awareness of breast cancer, Ford Warriors in Pink chose […] [Read More]

Nissan North America announced this week they have broken ground on a new manufacturing facility in Tennessee that will bring an estimated 400 jobs to the state. The facility, which is located at the existing Nissan powertrain assembly complex in Decherd, will produce Mercedes-Benz 4-cyl. gasoline engines for Infiniti and Mercedes-Benz models. [Read More]