Ford wants potential buyers to remember a childhood milestone: pedaling a bicycle for the first time without the training wheels. The automaker’s new urban advertising campaign tied to the new Ford Focus is looking to rekindle that memory and many other childhood experiences as part of the launch of the campaign called “Inner Child.” The […] [Read More]

Along with some survey discussion about brand appeal and what technology consumers want in their vehicles nowadays, CNW Research expects the April used-vehicle sales total to jump 10 percent. President Art Spinella also predicted retail prices should edge upward because of short supply. Overall, CNW thinks April’s used-vehicle sales total could reach 3.6 million. The […] [Read More]

ALG officials believe the recent Japan disasters could lead to a 10-percent jump in new-vehicle prices, as well as growth in predicted residuals, though the company has not changed its this forecast as of yet. ALG, a DealerTrack company, broke it down to two levels. First, the company analyzed what impact a 20-day production disruption […] [Read More]

Toyota Motor Corp. is apparently warning U.S. dealers that inventories could come up short this summer due to production interruptions in North America and Japan. In a memo to dealers, Bob Carter, Toyota’s general manager, said the automaker is seeing significant production interruptions and has yet to create a May production schedule, according to a […] [Read More]

In an effort to reach the Hispanic community better, Consumer Reports is offering its annual auto issue — the most popular issue of the magazine — in Spanish for the first time. Officials highlighted the issue contains information on the 2011 Top Picks, Automaker Report Cards, Best New Car Values, Used Car Reliability and more […] [Read More]

There is a new operations manager for Toyota Certified Used Vehicles, Auto Remarketing learned recently. Appointed to the position is Sal Berardesco, whose prior role was as marketing planning manager. Berardesco replaces Jason Cropper, who was appointed Lexus dealer advertising manager. In the new role, Berardesco reports to Tom DeLuise, national TCUV/TRAC sales and operations manager. “While […] [Read More]

Exactly one month after the first earthquake and subsequent tsunami rocked Japan, today marks an important day at several manufacturing plants for Toyota and Nissan. It’s when several sites are expected to come back into service in at least partial capacity. According to the latest update from Toyota Motor Corp., the company is going forward […] [Read More]

The cancellation of a popular CBS sitcom paved the way for the National Automobile Dealers Association to push an important safety message. NADA officials explained that for the first time pedestrians walking past the CBS Jumbotron “Super Screen” in Times Square will see child passenger safety messages from the association. The association recounted that a […] [Read More]

A former General Motors executive who orchestrated campaigns for Saturn and Cadillac is coming on board with Hyundai Motor America as its vice president of marketing. The automaker announced Thursday that Steve Shannon will be responsible for all marketing activities in the United States and report to president and chief executive officer John Krafcik. “We’re […] [Read More]

In perhaps another example of how interwoven the supplier industry is, Chrysler confirmed Wednesday that it is trimming overtime production from several of its plants.   Management said it is making this move as a cautionary measure as the Japan quake continues to have a ripple effect on the supply chain.   [Read More]