Keep sales high and costs low — dealers know the drill, and new services announced this week by Car-Research XRM are meant to address that challenge. The new automotive customer relationship management services available to dealerships through Car-Research XRM can be used to drive sales through enhanced Internet marketing efforts and improved research data, the […] [Read More]

POADA is hosting a free Market Intelligence Webinar with Carfax next week that will hone in on the “Mobile Marketing Revolution” and show dealers how using mobile devices can not only help engage current customers and reach out to new ones, but also aid dealers in acquiring the right used vehicles for their lots. More […] [Read More]

Welcome to the first installment of Auto Remarketing’s Digital Intelligence report. In this online series, we’ll explore the increasing presence of mobile devices in car-shopping, multi-screen shopping, car-shopping among Millennials, best digital advertising practices and more.  We begin the series with a look at mobile devices and examine just how popular and important they have […] [Read More]

In his latest video in the online series, “Think Tank Tuesday,” Paul Potratz described a showroom scene managers likely know all too well. Salespeople are fretting “ups” are not coming in droves and inventory is aging by the minute. The chief operating officer and founder of Potratz Partners Advertising said he has a way to […] [Read More]

Digital Air Strike and Cars.com formed a new partnership on Monday to create integration for customer verified reviews of dealerships. Digital Air Strike has built a direct customer survey integration process that can allow vehicle buyers and service customers to turn their dealership survey feedback into a dealer review on Cars.com — all without leaving […] [Read More]

Video is yet another way for dealers to reach potential customers online and to show off their used inventory, and many stores are taking advantage of this more interactive digital marketing option. Videology  — a video advertising platform — revealed a new report this week that breaks down video advertising’s ability to drive auto sales […] [Read More]

On Thursday, Autobytel released the second installment of its Autobytel Dealer Insight Series, the company’s quarterly education program. The new series will cover sales best practices online and in the physical dealership. The first part of the series features Scott Pechstein, vice president of national sales for Autobytel, who will discuss best practice insight for […] [Read More]

On Wednesday, Gubagoo launched a new tool called Vehicle Matching, a patent-pending predictive technology geared to make dealership websites more intelligent and able to increase lead volume and sales. The company explained that by using predictive technology to analyze a visitor’s click patterns, Vehicle Matching can automatically align the right vehicles, offers and pricing to […] [Read More]

DealerFire, a provider of custom automotive websites and digital marketing solutions, launched its first fully responsive automotive website. Officials highlighted the platform is designed to offer what they said are several industry firsts, including fully redesigned inventory layouts and vehicle detail pages. DealerFire contends the number of users doing online research on a mobile device […] [Read More]

When it comes to differentiating the respective tasks for which today’s online car shopper is using the PC/laptop, tablet and smartphone, there’s a big opportunity perhaps not being full maximized by  dealers. [Read More]