Interactive 360 is wrapping up the next addition to its full-service product lineup with its socially based CRM system. The company is expecting to launch the beta version of DRIVE360 CRM this month to current clients with plans to roll it out to the entire industry at the 15th annual Digital Dealer Conference in Las […] [Read More]

Is interacting on social media really that much different than a face-to-face dialogue people might have? The experts at Potratz Partners Advertising don’t think so and explained why in their latest video of their online series, “Think Tank Tuesday.” Samantha Cunningham, vice president of account services at Potratz, began her recommendation by sharing an example […] [Read More]

In a move designed to help dealers efficiently tap into and buy wholesale vehicles from independent auctions, vAuto Genius Labs announced this morning the integration of its AuctionGenius tool with the AWG Simulcast Platform from Whann Technology Group. “This integration continues our efforts to provide dealers convenient access to a wider variety of wholesale vehicles […] [Read More]

At every digital marketing conference I attend, there are multiple presentations filled with dealers asking where online traffic is coming from. The truth is this information is readily available to you — if you know where to look. If Internet shoppers don’t look at your cars online, they are unlikely to come to your showroom […] [Read More]

Kelley Blue book announced on Monday that its KARPOWER Online tool now offers Experian Automotive's AutoCheck vehicle history reports, giving dealers another provider to aid them in marketing their inventory and increasing transparency. As noted by KBB, the KARPOWER Online sales tool is designed to help dealers value, manage and market vehicle inventory online. On the […] [Read More]

Automotive lead-generating firm HookLogic has earned a new title: Certified Provider. The news from the company came this week, as it announced its selection as the newest provider in the Dealer.com Certified Provider Program. Two HookLogic solutions will be made available to Dealer.com members via the Certified Provider Program. They are Web2Show, which helps convert […] [Read More]

Citing industry research showing that 80 percent of social media users prefer connecting to brands through Facebook, one digital marketing company is driving a new product straight into social media, to help dealers achieve sales results. Outsell, which offers Software-as-a-Service (SaaS), on Tuesday announced the release of Outsell Social in its Digital Engagement Platform. This […] [Read More]

Today's consumers are driving fewer miles, keeping their cars longer and researching more, all of which combine to cost dealerships millions of dollars in lost service revenue each year — so says Mike Walther, chief executive officer of DMEautomotive. To help dealers and OEMs achieve what the company calls Total Customer Retention, Walther and DMEa […] [Read More]

Dealers have a new tool when it comes to identifying vendors and technologies to help them run their showrooms, thanks to a company that also named a new chief financial officer this week. Calling the launch a “true plug-and-play system,”  Dealer.com on Monday introduced its Certified Provider Program, featuring technology and service providers that have […] [Read More]

Potratz Automotive Advertising has chosen a new chief marketing officer. The company announced last week on its blog that it has hired Dennis Galbraith, who it said has over 21 years of experience in operations, marketing and market research.  Galbraith is the founder of Dennis Galbraith Enterprises and RevenueGuru.com, former vice president of Cars.com and […] [Read More]