An aging car normally goes hand-in-hand with frequent service visits, especially when a driver is hoping to maintain the vehicle for years to come, warding off a new-vehicle purchase. And according to survey results released in August by research firm Polk, the average age of all light vehicles is 11.4 years, with the number of […] [Read More]

OneCommand, a customer marketing and loyalty platform provider for dealers, partnered with Project Connect, an organization that provides advocacy paired with specialized educational services and lifestyle enrichment opportunities for homeless children to ensure they get the most out of the current school year. Officials highlighted that together the team at OneCommand and Project Connect helped […] [Read More]

String Automotive, a provider of analytics and online marketing solutions, introduced a new solution on Tuesday called the Dealer Positioning System (DPS). The company explained the DPS is designed to enable dealers to attract, convert and retain more buyers by letting their “data lead the way.” The DPS is meant to put the power of […] [Read More]

Earlier today, DMEautomotive launched DMEInsights, what the dealership marketing provider believes is an innovative customer loyalty analytics system. Officials explained DMEInsights is designed to revolutionize dealer service marketing and enable stores to dramatically increase the value of their customers, using a system to generate comprehensive analytics for every stage of the auto service customer lifecycle. […] [Read More]

One of Used Car Week’s sponsors, Liquid Motors, rolled out a new solution this morning, a tool the company is calling LiquidConnect. LiquidConnect is a mobile application designed to empower dealers, independent auto auctions and inspection companies to perform vehicle data collection, update pricing, capture vehicle photos and input vehicle condition data. “LiquidConnect speeds up […] [Read More]

Auction Edge announced new capabilities for its EDGE ASI system this week, reporting that customers now have EDGE Mobile Check-In and a new Green-Screen Report Generator at their disposal. These new tools are designed to help auctions improve business operations and their responsiveness to customers.  Here’s how they work: [Read More]

My previous post explained the importance of converting your vendors to a pay-for-performance ad model. That is, knowing your cost per lead across your various online traffic sources. When it comes to measuring your cost per lead, we see top performers achieve at $70 while typical dealers perform around $100. But once you have those […] [Read More]

Edmunds.com announced that it has reached a settlement agreement with Humankind Design, which stood accused of fraud and breach of the Edmunds.com membership agreement in a lawsuit filed last month in Texas. The site recapped on Wednesday that it filed the suit after it investigated what it said was Humankind’s registration of almost 2,200 fake […] [Read More]

Dealertrack Technologies announced Tuesday afternoon that it will acquire Customer Focused Marketing, a customer relationship management and marketing services provider. Dealertrack entered an agreement to purchase “substantially all the assets” of the company in a deal expected to close in the fourth quarter of this year. [Read More]

TrueCar revealed Monday it has hired a new vice president of investor relations and administration. Filling the VP role is Alison Sternberg, who will manage investor relations and serve as the conduit for all investor communication with TrueCar in the newly-created position, the company shared. Moreover, she will also develop the company's administrative functions, working […] [Read More]