One of Auto Remarketing’s regular guest columnists, Patrick McMullen of MAXSystems, will be part of a free webinar that’s designed to help dealerships reach younger buyers who are nearly constantly on the Internet. McMullen pointed out that 85 percent of consumers under the age of 40 use the Internet in their vehicle-shopping efforts, according to […] [Read More]

AutoLoop — a  provider of marketing solutions for customer relationship management in the car business — has launched a new equity mining solution, known as AutoLoop Quote, that is designed to help dealers target potential new-car customers with automated vehicle quotes. The product is designed directly into the AutoLoop Essentials multi-channel platform. It is designed […] [Read More]

Still trying to figure out how social media impacts how consumers buy and own cars? In the latest CARFAXConnect webinar series, one of Facebook’s own will be on tap to discuss this very issue.  Set for June 25 at 2 p.m. (EDT), Phillip Rather, client partner, global marketing solutions at Facebook, will be the lead […] [Read More]

Insurance Auto Auctions this week announced its launch of a new app for iPhone, which can now be downloaded free of charge through the Apple App Store. The new app, titled CarKeyword, includes search data features to track key words and help customers make buy-or-sell decisions, the company said. Optimized for iPhone 5, CarKeyword is […] [Read More]

The number of Canadian dealers utilizing a multi-platform retailing strategy — selling cars on their lots and online — continues to grow every year. In fact, now it is rare to find a dealer that isn’t posting inventory on the Web. In light of this trend, IBIS World just released its “Online Car Dealers in […] [Read More]

vAuto and VinSolutions announced this morning the integration of their used-vehicle appraisal and pricing features for dealer customers who use both systems. [Read More]

More than 10,000 dealers are now utilizing the SiriusXM Pre-Owned Vehicle Program, and given this momentum, SiriusXM has opened up pre-enrollment for dealers in another program, the company announced Wednesday. Dealers can now pre-enroll for the company’s Service Lane Program, which launches this summer. This program offers two months of free SiriusXM subscription for qualifying […] [Read More]

In today’s digital automotive landscape where so many advertising avenues are available, it’s important for dealers to be able pinpoint the most effective mediums and channels for their advertising dollars. This was one of the topics VinSolutions vice president and general manager Brian Skutta honed in on when talking with Auto Remarketing shortly after his […] [Read More]

Mobile technology is here to stay. Projections show that mobile Internet use will surpass traditional desktop use in 2014. More than 25 percent of Internet users in the U.S. already say they are “mobile-only” and rarely go online using a laptop or desktop computer. As mobile phones and tablets are being used more and more […] [Read More]

MaxTradeIn — a free consumer website that aims to help owners trade in or sell their used vehicles at trusted local dealers that want another inventory source — finalized a deal on Tuesday for $1.2 million in seed money led by Elevate Ventures and private investors. Officials highlighted that MaxTradeIn has experienced rapid growth since […] [Read More]