Customers who are excited about their new vehicles often take to the Internet to share, building word-of-mouth recommendations. Yet social media has a long way to go toward finding its maximum effectiveness on auto purchase, according to a new report. Foresight Research’s 2012 Social Media Auto Marketing Report, released on Tuesday, reveals that while social […] [Read More]

A new and exclusive partnership could boost the way dealers do business, when it comes to gathering operational data. NCM Associates on Tuesday announced its partnership with ReverseRisk, creator of what the company called an industry-first Web-based software solution designed specifically for the owners and managers of privately-held auto dealerships. Under the agreement, NCM will […] [Read More]

The GM eSummit 2012 Digital Marketing Conference is about to get rolling with its first round of one-day events which aim to bring together some of the automotive marketing industry’s top executives. Officials contend attendees can learn successful approaches to using digital and social media to connect with potential and current customers. First, the conference […] [Read More]

Sirius XM Radio has expanded its footprint in the used-vehicle business once again. It announced Monday that all Volkswagen dealers in the U.S. can now provide all used-vehicle customers with a three-month SiriusXM subscription, regardless of the car’s OEM, as long as the vehicle has factory-installed satellite radio. [Read More]

Dealer.com revealed Monday that is has acquired an asset that will potentially help its dealer clients “develop, launch and execute successful social media campaigns.” The company noted it has acquired selected assets of Hurley and Frank Industries Inc., a Burlington, Vermont-based firm that develops, executes and measures social media promotional campaigns. The acquisition of hearforward  […] [Read More]

From how to set up a sale, to proxy bidding, to ensuring your vehicles are retail-ready, a new Manheim offering can help educate dealers on daily business operations. On Wednesday, Manheim announced the launch of its Learning Center, which the company says is designed as a self-service resource to educate dealers on Manheim’s buying and […] [Read More]

Now, women visiting AskPatty.com can shop for cars without even leaving the site. AskPatty.com Inc., an online resource for female car shoppers, revealed Wednesday it has launched an all-new website, which offers an updated interface, enhanced usability and new features.  Among those new features is the AskPatty.com Car Buying Marketplace powered by LemonFree.com. Explaining more […] [Read More]

Liquid Motors announced Wednesday that it has doubled the size of the office space for the corporate headquarters to support the growth of the business. As well as expanding the physical office space, Liquid Motors nearly doubled the headcount on the product development team and the customer support and account management team over the course […] [Read More]

Automotive digital solutions company ChannelNet and iTapMenu revealed this week the two companies have partnered to bring an iPad-based “F&I menu selling to automotive showrooms.” Through a value added reseller agreement that has been established between the companies, they aim to make the F&I experience more enjoyable to consumers, as well as easier to sell […] [Read More]

AutoUSA Internet Sales Solutions recently introduced Payment Pro powered by DriveItNow, a payment-based conversion tool for dealer websites. Officials explained Payment Pro is a service that can provide online shoppers with instant, real vehicle loan payments based on individual credit and inventory eligibility, generating pre-qualified, first-party leads from dealer websites. [Read More]