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Technology
DealerRater Spotlights 2013 Dealer of the Year Award Winners
Monday, Feb. 11, 2013, 12:59 PM
Auto Remarketing Staff
DealerRater honored several dealers Sunday at the NADA Convention & Expo for their excellence in customer service, as the company unveiled the winners of the 2013 Dealer of the Year Award Program. The awards are determined based on customers’ reviews on DealerRater.com about their experiences at the dealerships. The overall 2013 Dealer of the Year […] [Read More]
Study Finds Mobile Use During Car Shopping Continues to Grow; DMEAutomotive Reveals Mobile App Focused eBook
Monday, Feb. 11, 2013, 08:59 AM
Sarah Rubenoff
A newly released eBay Motors survey found that almost half of millenials are likely to use mobile devices for price comparison while shopping for their next new car. And with numbers like that rolling in, the industry is taking note. [Read More]
Newest Solution from Former ADP Exec Aims at Finding Trades in Service Lane
Monday, Feb. 11, 2013, 08:58 AM
Auto Remarketing Staff
As dealers continue to scour the service lane to find inventory, a former ADP executive who started another software development company announced that it successfully completed beta testing of its newest sales and retention solution. Traver Connect is rolling out Mining4Need, what it’s describing as a turnkey service for dealerships that can analyze relevant trade […] [Read More]
PureCars Integrates Contact At Once Chat Solution
Monday, Feb. 11, 2013, 08:56 AM
Auto Remarketing Staff
More companies and dealers are turning toward live web chat options to reach potential customers. As the second company last week to reveal it is partnering with dealer chat provider Contact At Once, PureCars said it aims to help "dealerships to engage shoppers by promoting a pre-owned vehicle's value over its price, which can result […] [Read More]
Dealer.com Director of Product Design Describes How Visibility Is Key to Online Success
Saturday, Feb. 9, 2013, 01:01 PM
Nick Zulovich
Dealer.com’s Alex Snyder uses the term “visibility” often when he describes what store managers want out of their online presence and how dealer approaches and processes have shifted since he first started as the Internet manager at his family’s dealership back in the mid-1990s. Now as the senior director of product design at Dealer.com, Snyder […] [Read More]
New Edmunds Tool Designed to Aid Dealers in Closing Sales
Saturday, Feb. 9, 2013, 01:00 PM
Auto Remarketing Staff
Edmunds.com is introducing a new tool at the NADA Convention & Expo that aims to help dealers close more sales. Today is the national rollout of Edmunds Price Promise, which offers car shoppers special upfront pricing from participating dealers. Edmunds said the tool is designed to “convert more car shoppers into car buyers by delivering […] [Read More]
New Cars.com Tool Offers Improved Dealership Advertising
Friday, Feb. 8, 2013, 07:26 PM
Auto Remarketing Staff
Special offers, branded video and deeper reputation exposure are the key elements of a new product by Cars.com, according to company officials. Cars.com on Friday afternoon announced the launch of PowerDrive, a new advertising product for franchised dealerships which builds on the BaseDrive product released by the company in May. Officials said PowerDrive is based […] [Read More]
Dominion Dealer Solutions Offers New Video & Automated Tools to Market Online Inventory
Friday, Feb. 8, 2013, 06:55 AM
Sarah Rubenoff
Used inventory seems to be loosening up as 2013 gets underway, and many dealers now have the time to turn their focus towards marketing their quality, used vehicles, especially in the online space. In an effort to help this process along, Dominion Dealer Solutions revealed this week a new commenting tool for vehicle inventory which […] [Read More]
Dataium, HookLogic Partnership Shows Improved Sales Via Reactivated Leads
Friday, Feb. 8, 2013, 06:54 AM
Auto Remarketing Staff
Results of a partnership by Dataium and HookLogic to reactivate older sales leads were released this week, and the companies say the numbers point to success. The partnership, which kicked off in fourth quarter 2012, combines Dataium’s contextual behavior analysis and HookLogic’s targeting incentives to reach shoppers considered inactive or no longer in the market […] [Read More]
Cars.com to Continue Super Bowl Ad Campaign, Offers Brand Impact Analysis
Thursday, Feb. 7, 2013, 06:57 AM
Auto Remarketing Staff
Along with analysis of what commercial produced the biggest impact, Cars.com is looking to continue to leverage its spot shown during this past Sunday’s Super Bowl. In front of an audience of 108 million viewers, Cars.com debuted the first ad of its new campaign that has been asking the question, “why drama?” The site answered […] [Read More]
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