As digital marketing options continue to expand, it is becoming more and more important for dealers to focus on online reputation management and store promotion across the Web. Google, in cooperation with Boost Media Solutions, will be offerings an upcoming webinar that will provide dealers with an introduction to search engine marketing. [Read More]

We use them to set appointments at the doctor’s office or the mechanic, while simultaneously searching for everything from recipes to reviews; not to mention the constant thumb-swipe shopping, “iTuning” and “Facebooking.” The smartphone: often described as the Swiss Army knife of the modern world. [Read More]

Dealertrack Technologies announced this week that the company has completed its acquisition of Casey & Casey NPS, which does business as Auto Title Express. In a move first revealed on Feb. 25, the company recapped that this acquisition gives Dealertrack what company officials indicated is Louisiana’s first electronic public license tag agency and the largest […] [Read More]

Automotive technology firm PureCars has announced the name of its new director of recruiting. Reporting high growth over the past quarter which is expected to continue — resulting in a need for new hires — PureCars has announced Katerina White for the position.  “White has proven herself an extraordinary recruiter,” said David Dingee, director of national […] [Read More]

Successful dealers have a wide array of skills. They know how to acquire inventory, appraise trade-ins, work out contracts in the F&I office and more. Getting a handle on social media? That’s a store operation which principals and managers are still wrangling with, especially when it comes to improving the situation in their used-vehicle or […] [Read More]

Successfully managing, maintaining and expanding a store’s online reputation is still a relatively new job to some dealers. And it seems almost everyone has a different strategy to go about accomplishing this task. With this in mind, Auto Remarketing looked at what some top experts in the digital marketing field have found in order to […] [Read More]

In the Remarketing Technologies special section of the April 1–14 print issue of Auto Remarketing, you can see what the industry experts are saying about the role of online reputation management, mobile devices and social media within the car business. In the same issue, we’ll also show you how a few of your fellow dealers […] [Read More]

In its latest blog post, the Naked Lime Marketing team focused on conversion rates and how to turn more of your website visitors into buyers. The site offered dealers six ways to improve site performance and conversion rates. The tools cover a range of tools from quick notes on inventory listings to home page forums. […] [Read More]

In an effort to protect dealers, automakers and affiliates from fraud, Cars.com chose 41st Parameter on Wednesday as its new primary fraud protection provider to help support the retail listing website’s growing demands. Cars.com explained that when it decided to reevaluate its approach to fraud prevention, the site had very clear requirements. Officials wanted a […] [Read More]

Auto/Mate Dealership Systems announced this week that it has completed integration with the CAR-Research XRM customer relationship management system. So what does this mean for dealers? Through the integration of these DMS and CRM solutions, dealers who use either product now have an expanded number of vendor choices. What’s more, for dealers who use both […] [Read More]