The Canadian buyers who did make a used-vehicle purchase in April evidently weren’t afraid of the price tag. Despite a month that saw unpredictable weather across Canada keeping many used-vehicle buyers from showrooms, the top 10 funded used vehicles in ... [Read More]

Along with keeping their cars performing well, most Canadian car owners are looking to ensure their cars last a long time, as well, according to a recent survey. A CarGurus survey released Wednesday shows what Canadians prioritize most when it comes to ... [Read More]

Dealer.com's advertising solution is now available through Cox Automotive Canada. The company announced earlier this week that Cox Automotive Canada can launch the full capability of the integrated platform across the Canadian market. Through the Dealer.com digital advertising solution, dealers ... [Read More]

If you missed out on the Auto Remarketing Canada Conference or Women & Automotive Canadian Leadership Forum events this spring (or just want to re-live the excitement), here are three episodes of the Auto Remarketing Podcasts recorded at those events ... [Read More]

Dealers looking to drive performance and optimize their automotive advertising efforts across Canada can now take advantage of in-market car shopper data and behavior insights from autoTRADER.ca. in a new way. TRADER Corp. announced Monday the national launch of TRFFK powered by ... [Read More]

The term “missed connection” is often associated with airport hassles and personal ads in the newspaper (well, maybe on smartphone apps, these days). But it may also apply to squandered opportunities for dealers to reach car shoppers. And a new report ... [Read More]

Why do consumers sometimes leave dealership lots without buying a vehicle? Why do some customers just show up unexpectedly and buy a car?  Drew Harden, the manager of research and insights at CARPROOF, is our guest this week and answers ... [Read More]

Consumers who visit Subaru.ca will be able to chat directly with salespeople at any of the over 90 Subaru dealers across Canada through a new digital platform. Subaru Canada announced Tuesday that it will launch the DMT Group's DIGITAL! Interview ... [Read More]

Search Optics will implement a fully-integrated digital marketing strategy across all of Hyundai’s dealerships within the Canadian market. The company announced Tuesday that it has newly partnered with Hyundai Auto Canada Corp. and Innocean Worldwide Canada to provide a single-source ... [Read More]

Not only did the Canadian Black Book Used Vehicle Retention Index beat year-ago figures by more than 3 percent in March, it tied an all-time record. Canadian Black Book shared the index report earlier this week, noting that the 103.0 reading ... [Read More]