UnityWorks has been named KIA’s latest certified video advertising provider through the brand’s KIA Digital Certified Solutions program to provide turnkey, dealer customized video campaigns featuring model-specific creative for Kia models via Double Click, YouTube and Facebook advertising platforms. The campaigns are specifically designed to target “in-market” auto intenders who are within a 25-mile radius of […] [Read More]

German drivers are most loyal to the Ford brand, according to IHS Markit which tracked nearly 340,000 vehicle transactions that occurred in Germany between August 2016 and July of this year. IHS Markit's latest analysis on German shoppers' loyalty found that an overwhelming 73.5 percent of German consumers return to market for Ford brand vehicles. The business […] [Read More]

Spireon gets to add another honor to its mantle. The company recently received the prestigious Gold award for customer service in the 2017 Golden Bridge Awards; a program that encompasses the world’s best in organizational performance, innovations, products and services. The win marks the second award that Spireon has earned so far this year for […] [Read More]

F&I software provider Darwin Automotive announced on Monday that it has reached a significant milestone — enrolling its 2,000th dealership nationwide.  Since launching just 19 months ago, Darwin Automotive has achieved significant growth across the U.S., securing endorsements with the nation’s top F&I product providers and developmental agencies, as well as three of the top […] [Read More]

SpinCar announced Monday that it has joined the CDK Global Partner Program and is now part of a marketplace made up of 300 partner companies that offer more than 400 different applications for auto dealers. “We are very excited to be a part of the CDK Partner Program as we continue on our mission to […] [Read More]

Make it four straight months of record-high readings for the Manheim Used Vehicle Value Index.   In August, wholesale vehicle prices — adjusted for mix, mileage and seasonality — were up 0.75 percent from July, according to the latest report on the index compiled by Cox Automotive chief economist Jonathan Smoke. The resulting measure of […] [Read More]

Dominion Dealer Solutions is now an approved vendor for Mazda North American Operation’s (MNAO) new Digital Certified Dealer Website and Advertising Program. Franchised dealerships can now enroll in the Mazda Digital Certified Program and choose from one of Dominion’s selection of website and digital advertising packages. Dominion’s three website packages include Essential, Excel and Eclipse. Mazda dealers can […] [Read More]

Automakers are continuing to shift more dollars from their historically massive broadcast TV buys to digital video spends. However, for many, digital video is still a new frontier – and one that requires special considerations if marketers are to take advantage of its unique engagement opportunities and ability to drive “butts in seats” (i.e. sales). The auto […] [Read More]

Autosoft announced Wednesday that its sales and F&I platform now includes both CARFAX and Experian's AutoCheck vehicle history reports dealers can use to save time during their trade-in and deal processes. With access to CARFAX and AutoCheck data, dealers on Autosoft’s sales and F&I platform can easily research the reported history of potential trade-ins for important details such […] [Read More]

From lawmakers to law firms, Equifax now is in the middle of a financial hurricane as the credit bureau announced late on Thursday that a cybersecurity incident potentially impacted approximately 143 million U.S. consumers. In its announcement, Equifax said criminals exploited a U.S. website application vulnerability to gain access to certain files. Based on the company’s […] [Read More]