Dealer Marketing Services, the makers of ProMax Unlimited, recently released Employment and Income Verification Service (EIVS); a tool that can enable dealerships to access valuable data provided by Equifax in order to verify a customer’s employment history and income early in the vehicle buying process. EIVS will be available to ProMax’s dealer customers this month. […] [Read More]

Buyers of certified pre-owned cars are fairly loyal customers, but some brands are off the charts when it comes to repeat business.  That's according to a recent automotive loyalty study from Experian. To determine which consumers were most loyal, Experian analyzed close to 12.6 million return-to-market events involving owners of new, certified pre-owned and non-CPO […] [Read More]

All too often, marketers count on passive digital marketing strategy when they could be taking a more proactive approach that is more efficient, says Eric Brown, president of LotLinx Media Holdings.  “The Internet itself is evolving, that’s opening new doors for marketing execution for the local dealer and allowing for a more proactive strategy versus a […] [Read More]

The NIADA Foundation, which for years has invested in education through its scholarship program, is taking that investment to another level, according to an announcement from the National Independent Automobile Dealers Association. Officials said on Thursday that the foundation’s board of trustees has authorized the creation of an endowment to fund scholarships for students at […] [Read More]

Editor's Note: Updated to correct second-to-last quote. LotLinx welcomed Pat Ward, co-founder and former chief strategy officer of motormindz, as its chief revenue officer in mid-December. Ward has more than 25 years in sales leadership, marketing and customer advocacy. Auto Remarketing caught up with Ward by phone this week to talk about the position.  What attracted LotLinx's […] [Read More]

Make it six straight years of record certified pre-owned vehicle sales. Autodata Corp. reported Thursday that there were 2.64 million CPO sales in 2016, another best-ever sum for this rapidly expanding market. That beats year-ago figures by 3.5 percent, according to Autodata. Appropriately enough, the final month of the year was the strongest December on […] [Read More]

I recently came across an article titled, “J.D. Power: Speed No Longer Top Consideration When Selecting Finance Sources,” and it sparked my interest about what the modern retail automotive dealer leadership really wants to see from their finance companies when ease of use and speed are concerned.  I recently spoke at a conference in Las […] [Read More]

Kijiji announced this week two new partnerships which will add even more value to its dealers and users. The new partners include a photo and video capture service as well as a dealer review add-on provider, resulting in greater transparency for buyers. Officials said the new agreements — with Car Pics 2.0 and Mobials.com — […] [Read More]

In the final month of 2016, the most-appraised vehicle at Canadian dealerships was the Ford F-150, according to the latest TradeTracker report from Dealertrack. Second on the list was the Toyota Corolla, followed by the GMC Sierra 1500, Honda Civic sedan and RAM 1500. As far as three-month trending, the top three spots were the […] [Read More]

LGM Financial Services announced Thursday that the Auto Dealers Against Distracted Driving Campaign — its 3rd annual corporate initiative — will launch on Mar. 1. The initiative aims to educate Canadian dealers' staffs and customers about positive driving habits and asks them to take a formal pledge against distracted driving. Roughly 4,000 pledges against distracted driving were collected […] [Read More]