The ongoing blending of Cox Automotive assets continued on Monday as dealers received what the company called “a powerful boost” with the integration of Dealer.com’s advertising solution and rich data sets from Autotrader and Kelley Blue Book Three of the leading brands Cox Automotive teamed to deliver Audience Targeting through Dealer.com, giving dealers what the […] [Read More]

Black Book has launched a solution called Bullseye Prospecting designed to help dealers and their marketing agencies automate customer campaigns, combining the various touch points involved in the process. When putting together a customer campaign, there is often multiple vendors with whom dealer and its marketing partner work. Black Book said in its news release […] [Read More]

The stars aligned for me this year in the sports world, at least in terms of scheduling. Fresh off a 15-1 season and third straight NFC South crown, my beloved Carolina Panthers were amid a sensational run to the Super Bowl. I was the sports fan version of a nervous wreck, so it’s probably a […] [Read More]

Enterprise Car Sales is now a preferred used-vehicle provider for Navy Federal Credit Union. As part of the agreement, Enterprise Car Sales and Navy Federal said they will periodically team up to offer promotions catered to Navy Federal members. In addition, members have the flexibility to browse Enterprise’s inventory, compare vehicles and find special offers […] [Read More]

In an effort to continue to advance the adoption of digital technologies among automotive finance companies and dealers, Dealertrack recently announced that Ally Financial is now broadly available for eContracting through the Dealertrack platform. Dealers in 42 states currently have access to Ally for eContracting via Dealertrack, and officials indicated the remaining eight states are […] [Read More]

TrueCar is overhauling how it does business with dealers. On Sunday, the company revealed a series of sweeping changes to its product offering, data policies, billing model and practices, consumer-facing advertising and website messaging — plus plans to hire more than 100 field services consultants to help dealers get the most out of TrueCar. Some […] [Read More]

March will conclude with busted NCAA Tournament brackets, the start of the NADA Convention & Expo in Las Vegas and, according to Edmunds.com, about 3.6 million used-car sales. The company said the resulting used-car SAAR for the month would be 36.7 million. In February, Edmunds said, there were 3.5 million used sales with a 37.4 […] [Read More]

Five different nameplates took honors as Nielsen announced the winners of its 10th Annual Automotive Advertising Awards, celebrating the most effective automotive ads that aired during 2015. Crowned as Automotive Ad of the Year was Dodge’s “Wisdom” spot, which featured an emotional montage of interviews with centenarians describing what they have learned in life juxtaposed […] [Read More]

Dominion Dealer Solutions highlighted that its equity data mining solution — DealActivator — recently completed significant upgrades to its soft credit pull reporting capabilities, Priority Page mobile functionality and real-time notifications. Last year, DealActivator released soft credit pull functionality to help dealers achieve conquest sales through equity opportunities in the service drive. With new equity […] [Read More]

Volkswagen has until April 21 to submit a plan to federal regulators regarding how to fix or buy back vehicles included in the diesel emissions controversy; a situation that based on the estimates from Kelley Blue Book could cost the automaker more than $7 billion. U.S. District Judge Charles Breyer on Thursday extended the deadline […] [Read More]