Results from a new study from FordDirect show that consumers are sitting up and paying attention to advertising in the digital space. And many of these shoppers are turning toward mobile devices for their auto shopping needs. The results of its Automotive Digital Advertising Survey show the growth of digital advertising channels and its impact […] [Read More]

PureCars recently announced the company has achieved Google Partnership status. What this means is the company has earned Google’s seal of approval through a series of requirements that include, “having an advanced knowledge of Google's AdWords, an established track record that demonstrates ability to maximize clients' performance, and a healthy amount of spending management across […] [Read More]

DataOne Software, a division of Dominion Dealer Solutions, released a new tool that is designed to provide auto shoppers with a unique vehicle shopping experience built around their “values and needs,” the company explained. The new tool also allows dealers to analyze behavioral data from potential buyers' vehicle searches.  PerfectFit Vehicle Shopper software uses DataOne’s […] [Read More]

Dataium revealed at the NADA 2014 Convention and Expo a new tool to help dealers better understand how their customers use their store’s websites. Shopper Engagement Check-Up is designed to help dealers fully understand and capitalize on their online visitor engagement, the company said. On top of providing information on how shoppers use dealership websites […] [Read More]

As NADA 2014 geared up late last week, DMEautomotive announced the release of an eBook that focuses on the importance of mobile in today’s automotive industry. The new offering, The Big Picture Book of Mobile Marketing Strategy, is a follow up to their 2013 eBook, The Pocket Revolution: The Complete Guide to a Killer Mobile […] [Read More]

Dealers Auto Auction of the Southwest announced a new tool to give auction employees specific bilingual skills. The enhancement to the auction’s 360 Customer Service Program is called “Somos El Subasta,” said DAASW vice president and former NAAA President Jim DesRochers. The company explained the learning process is casual, “with peer groups having coffee and […] [Read More]

Increased scrutiny from the Federal Trade Commission and Consumer Financial Protection Bureau regarding dealer lending practices is top-of-mind for many in the industry.  In response, this Friday as the 2014 NADA Convention got underway, the National Automobile Dealers Association announced an optional program that it contends will strengthen a dealer’s ability to comply with fair […] [Read More]

How important is treating your customer right? According to a pair of recently released studies, it might mean the difference between a sale and a walk-away. AutoTrader.com says in its analysis released today that the “dealership experience” at a store — especially “customer handling” — is integral in shaping where car shoppers ultimately buy. In […] [Read More]

Did that showroom visitor begin his car search on your website? A new sales attribution report aims to let dealers know. Announced late last week is a new agreement between Polk (recently acquired by IHS) and HookLogic that offers full attribution on dealers’ marketing spend. Customers of HookLogic’s AutoHook Suite of Solutions will now receive […] [Read More]

RVI Group late last week announced its new partnership with NxGen360 LLC, to launch and distribute insurance products into the automotive marketplace. These products, beginning with Trade Value Protection and Market Value Protection, will offer benefits to dealers as they stock, trade and sell vehicle inventory, the company said, and limit risk for consumers in […] [Read More]