Children: the one theme that everyone can relate to. We were all once children; some have children. But either way, the concept is something we all take stock in. And as “relatability” is being coined as one of the most important elements of automotive advertising, many brands have begun including a younger set of actors […] [Read More]

Eight of the 12 segments showing month-over-month growth in their share of used retail shopping interest in November fit into one of three categories: high performance, luxury or sports car. That’s the latest from Kelley Blue Book, which detailed which brands and models piqued the interest of online shoppers last month as part of the […] [Read More]

A recent analysis of prices on today’s most popular car leases from Swapalease.com revealed that the Ford Fusion and Escape have the second- and third-highest jump in prices, respectively, during the past 12 months. The site discovered monthly lease prices on the Escape have risen 13.0 percent since November of last year, climbing from $313.29 […] [Read More]

On Tuesday, CarMax announced the 10 winners of the CarMax Foundation's fourth annual CarMax Cares Community Service Award that highlights the philanthropic work of its personnel. The company explained associates across the country were nominated for the CarMax Cares Community Service Award for their personal volunteer efforts and leadership in community giving. Winners of the […] [Read More]

The ADESA Canada Used Vehicle Price Index powered by ALG Canada has been updated through October, and it shows wholesale prices have recently seen one of the biggest drops this year. With all segments experiencing negative price movement, the index shows that wholesale prices fell on average by 0.5 percent month-over-month in October. As winter […] [Read More]

In addition to a bevy of other findings it uncovered, an independent study conducted by Dataium and commissioned by Carfax took a look at the online paths taken by shoppers who visited an online portal, the Carfax website and a dealer website during the car-shopping process. According to the white paper published by Dataium, the […] [Read More]

Vendor Transparency Solutions and Weltman, Weinberg & Reis Co., are hosting their final free webinar of the year for lending institutions and their contracted service providers. To help companies maintain their fulfillment of federal regulations, attorney Michael Dougherty will present a session titled, “A Year in Review. Are You on the Road to CFPB Compliance?” […] [Read More]

Search Optics, a digital marketing solutions provider with a specialty in technology tools for dealers, announced a partnership today with with Los Angeles-based Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors that is a $24 billion alternative investment firm. Officials explained the investment by Kayne Partners provides substantial financial support for […] [Read More]

When most consumers think about new Cloud technology, they think about computer, tablets, smartphones, and other personal devices. But now, Cloud services are expanding to vehicles, as well. Amazon.com Inc. revealed today Amazon Cloud Play for iOS will be available in BMW Apps and MINI Connected-equipped vehicles from model-year 2011 forward. This capability allows drivers […] [Read More]

It’s not all fun and games for marketing technology and promotions company PERQ and its FATWIN technology. But that’s a big part of it — and it’s helping dealers break down walls. Offering dealers what is referred to as “advergaming” — in other words, blending branded advertisements into games that offer consumers incentives as well […] [Read More]