My previous post explained the importance of converting your vendors to a pay-for-performance ad model. That is, knowing your cost per lead across your various online traffic sources. When it comes to measuring your cost per lead, we see top performers achieve at $70 while typical dealers perform around $100. But once you have those […] [Read More]

Edmunds.com announced that it has reached a settlement agreement with Humankind Design, which stood accused of fraud and breach of the Edmunds.com membership agreement in a lawsuit filed last month in Texas. The site recapped on Wednesday that it filed the suit after it investigated what it said was Humankind’s registration of almost 2,200 fake […] [Read More]

It’s eight years and counting for one automotive partnership, which benefits some 20,000 dealers nationwide in advertising their inventories.  AutoTrader.com and Carfax on Wednesday announced the renewal of their eight-year partnership that allows dealers to include Carfax Vehicle History Reports on their AutoTrader.com listings. The agreement impacts more than 27,000 dealers which currently offer free […] [Read More]

Aided by guidance from the Presidio Group, Rene Isip and John Eagle completed the sale of their dealership, Toyota of Lewisville in Lewisville, Texas, to RLJ-McLarty-Landers Automotive Holdings, a Little Rock, Ark.-based dealer group. Officials indicated that terms of the transaction were not disclosed “It was a rewarding experience to build Toyota of Lewisville into […] [Read More]

Getting to the point where you’re moving 300 used vehicles a month — particularly if half of them are certified pre-owned sales — doesn’t happen overnight. For Bill Luke Chrysler Jeep Dodge & Ram, which has steadily climbed to these heights, it has required a significant investment in processes and a dealership-wide buy-in from the […] [Read More]

Paul Potratz wrapped up a discussion on Tuesday highlighting what he contends are the six key touch points to increasing service retention. The chief operating officer and founder of Potratz Partners Advertising gave franchised dealers the tools he said can help to keep service bays busy and cash registers ringing. In the most recent post […] [Read More]

Brasher’s Sacramento has shared some early results from the Easy Street program from GM Financial that launched at the auction last week.   As part of Easy Street — a program that Brasher’s Sacramento is piloting for GM Financial — General Motors dealers can run their consignment in-lane with cars from GM Financial. All qualifying […] [Read More]

With millions of viewers tuning in to AMC’s “Breaking Bad” each week — 4.77 million for the Aug. 18 episode, according to Nielsen — there’s a chance that a used-car shopper on your lot is a fan of the show and can easily spot the Pontiac Aztek that Walter White steers through the streets of […] [Read More]

Dealertrack Technologies announced Tuesday afternoon that it will acquire Customer Focused Marketing, a customer relationship management and marketing services provider. Dealertrack entered an agreement to purchase “substantially all the assets” of the company in a deal expected to close in the fourth quarter of this year. [Read More]

Baseball and business will come together on Sept. 18, thanks to the efforts of one Florida-based auto group to show its support for the local team. Brett Morgan, variable operations director for Morgan Automotive Group, is leading the event dubbed Top Off the Trop, to help sell out Tropicana Field for the Sept. 18 Tampa […] [Read More]